Managing corporate social responsibility : a communication approach / / W. Timothy Coombs, Sherry J. Holladay

• Autore: Coombs W. Timothy
• Pubblicazione: Malden, Massachusetts : , : Wiley-Blackwell, , [2012]; ©2012
• Descrizione fisica: 1 online resource (196 p.)
• Disciplina: 658.4/08
• Soggetto topico: Business communication; Social responsibility of business
• Soggetto genere / forma: Electronic books.
• Classificazione: BUS002000
• Persona (resp. second.): HolladaySherry J.
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: MANAGING CORPORATE SOCIAL RESPONSIBILITY: A Communication Approach; Contents in Detail; Acknowledgments; 1: Conceptualizing Corporate Social Responsibility; Box 1.1 The Sullivan Principles; Corporate Social Responsibility: Seeking Parameters; Defining CSR; Box 1.2 Definition of CSR; Benefits and Costs of CSR; Two Sides of CSR Cost-Benefit Analysis; CSR Costs for Corporations; CSR Costs for Society; CSR Benefits for Corporations; CSR Benefits for Society; Winning and Sustaining Support for CSR; Other Conceptual Questions about CSR; CSR: Modern or Historic? ; Box 1.3 Forest Stewardship Council (FSC) StandardsForms of CSR; Where Is CSR's Home?; Should CSR Standards Be Localized or Globalized?; Conclusion; 2: Strategic CSR; Characteristics of the Corporation; Stakeholder Expectations and the Importance of Organizational Identification; Reputational Benefits of CSR; Perceived Motives for CSR Initiatives; General Strategic Guidance: Approaching the CSR Process as Change Management; Everyone Loves a Good Story; The CSR Process Model: A Brief Preview; 3: CSR Scanning and Monitoring; Issues Management; Scanning and CSR; Prioritizing CSR Concerns ; Monitoring and CSRScanning and Monitoring in Concert; Stakeholder Engagement's Role in Scanning and Monitoring; Conclusion and Critical Questions; 4: Formative Research; Researching Stakeholder Expectations for CSR; Box 4.1 MyStarbucksIdea CSR suggestions; The Expectation Gap Approach; Box 4.2 IKEA Child Labour Code of Conduct; Origins of Expectation Gaps; Box 4.3 Pinkwashing Detection; Relevance of Operant Conditioning Theory to Stakeholder Challenges; The Alignment Approach; The Counterbalance: Corporate Concerns; Conclusion and Critical Questions; 5: Create the CSR Initiative ; Selecting the CSR Initiatives: Appreciating the Contestable Nature of CSRDiffering CSR Expectations among Stakeholders; Stakeholder Salience; Box 5.1 Stakeholder Salience; What Constitutes CSR?; Stakeholder Participation in Decision Making; Organizational Justice in the Engagement Process; The "Right Amount" of CSR; When Employees Challenge CSR: Considering Internal Stakeholders; Preparing for Negative Stakeholder Reactions: Message Mapping; Developing CSR Objectives; Box 5.2 Message-Mapping Template; Process versus Outcome Objectives; Conclusion and Critical Questions ; 6: Communicate the CSR InitiativeCSR Promotional Communication Dilemma; Box 6.1 Overview of Corporate-Activist Partnerships; Communication Channels for CSR Messaging; Overview of Communication Channels for CSR; Box 6.2 Social Media Overview; Employees as a Communication Channel; External Stakeholders as a Communication Channel; Strategic Application of Social Media to CSR Communication; The Overall CSR Promotional Communication Strategy; Annual Reports and CSR Communication; Conclusion and Critical Questions; 7: Evaluation and Feedback; Evaluation; Assurance and CSR Evaluation ; Stakeholder Engagement in the Evaluation Process
• Sommario/riassunto: "Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well. Topics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization's missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization's CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices"--
• Titolo autorizzato: Managing corporate social responsibility
• ISBN: 1-118-10668-7; 1-118-10666-0; 1-283-92755-1; 1-118-10665-2
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910208839503321
• Lo trovi qui: Univ. Federico II