LEADER 06130nam 2200625 450 001 9910208839503321 005 20220302123155.0 010 $a1-118-10668-7 010 $a1-118-10666-0 010 $a1-283-92755-1 010 $a1-118-10665-2 035 $a(CKB)2670000000262369 035 $a(EBL)818753 035 $a(MiAaPQ)EBC818753 035 $a(MiAaPQ)EBC6846938 035 $a(Au-PeEL)EBL6846938 035 $a(OCoLC)757511604 035 $a(EXLCZ)992670000000262369 100 $a20220302d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aManaging corporate social responsibility $ea communication approach /$fW. Timothy Coombs, Sherry J. Holladay 210 1$aMalden, Massachusetts :$cWiley-Blackwell,$d[2012] 210 4$dİ2012 215 $a1 online resource (196 p.) 300 $aDescription based upon print version of record. 311 $a1-4443-3629-0 311 $a1-4443-3645-2 320 $aIncludes bibliographical references and index. 327 $aMANAGING CORPORATE SOCIAL RESPONSIBILITY: A Communication Approach; Contents in Detail; Acknowledgments; 1: Conceptualizing Corporate Social Responsibility; Box 1.1 The Sullivan Principles; Corporate Social Responsibility: Seeking Parameters; Defining CSR; Box 1.2 Definition of CSR; Benefits and Costs of CSR; Two Sides of CSR Cost-Benefit Analysis; CSR Costs for Corporations; CSR Costs for Society; CSR Benefits for Corporations; CSR Benefits for Society; Winning and Sustaining Support for CSR; Other Conceptual Questions about CSR; CSR: Modern or Historic? 327 $aBox 1.3 Forest Stewardship Council (FSC) StandardsForms of CSR; Where Is CSR's Home?; Should CSR Standards Be Localized or Globalized?; Conclusion; 2: Strategic CSR; Characteristics of the Corporation; Stakeholder Expectations and the Importance of Organizational Identification; Reputational Benefits of CSR; Perceived Motives for CSR Initiatives; General Strategic Guidance: Approaching the CSR Process as Change Management; Everyone Loves a Good Story; The CSR Process Model: A Brief Preview; 3: CSR Scanning and Monitoring; Issues Management; Scanning and CSR; Prioritizing CSR Concerns 327 $aMonitoring and CSRScanning and Monitoring in Concert; Stakeholder Engagement's Role in Scanning and Monitoring; Conclusion and Critical Questions; 4: Formative Research; Researching Stakeholder Expectations for CSR; Box 4.1 MyStarbucksIdea CSR suggestions; The Expectation Gap Approach; Box 4.2 IKEA Child Labour Code of Conduct; Origins of Expectation Gaps; Box 4.3 Pinkwashing Detection; Relevance of Operant Conditioning Theory to Stakeholder Challenges; The Alignment Approach; The Counterbalance: Corporate Concerns; Conclusion and Critical Questions; 5: Create the CSR Initiative 327 $aSelecting the CSR Initiatives: Appreciating the Contestable Nature of CSRDiffering CSR Expectations among Stakeholders; Stakeholder Salience; Box 5.1 Stakeholder Salience; What Constitutes CSR?; Stakeholder Participation in Decision Making; Organizational Justice in the Engagement Process; The "Right Amount" of CSR; When Employees Challenge CSR: Considering Internal Stakeholders; Preparing for Negative Stakeholder Reactions: Message Mapping; Developing CSR Objectives; Box 5.2 Message-Mapping Template; Process versus Outcome Objectives; Conclusion and Critical Questions 327 $a6: Communicate the CSR InitiativeCSR Promotional Communication Dilemma; Box 6.1 Overview of Corporate-Activist Partnerships; Communication Channels for CSR Messaging; Overview of Communication Channels for CSR; Box 6.2 Social Media Overview; Employees as a Communication Channel; External Stakeholders as a Communication Channel; Strategic Application of Social Media to CSR Communication; The Overall CSR Promotional Communication Strategy; Annual Reports and CSR Communication; Conclusion and Critical Questions; 7: Evaluation and Feedback; Evaluation; Assurance and CSR Evaluation 327 $aStakeholder Engagement in the Evaluation Process 330 $a"Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well. Topics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization's missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization's CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices"--$cProvided by publisher. 606 $aBusiness communication 606 $aSocial responsibility of business 608 $aElectronic books. 615 0$aBusiness communication. 615 0$aSocial responsibility of business. 676 $a658.4/08 686 $aBUS002000$2bisacsh 700 $aCoombs$b W. Timothy$0147194 702 $aHolladay$b Sherry J. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910208839503321 996 $aManaging corporate social responsibility$92786330 997 $aUNINA