Managing brand you : seven steps to creating your most successful self / / Jerry S. Wilson and Ira Blumenthal
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| Autore: |
Wilson Jerry S
|
| Titolo: |
Managing brand you : seven steps to creating your most successful self / / Jerry S. Wilson and Ira Blumenthal
|
| Pubblicazione: | New York, : AMACOM/American Management Association, c2008 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (251 p.) |
| Disciplina: | 650.1 |
| 650.13 | |
| 658.1522 | |
| Soggetto topico: | Success |
| Branding (Marketing) | |
| Altri autori: |
BlumenthalIra
|
| Note generali: | Includes bibliographical references. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION: What Branding Can Do for You; CHAPTER 1: Who Am I and How Did I Get Here?: STEP ONE: Do the Brand YOU Audit; CHAPTER 2: What Do I Stand for Today?: STEP TWO: Assess Your Brand YOU Image; CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence; CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU; CHAPTER 5: If It's to Be, It's Up to Me!: STEP FIVE: Set Your Brand YOU Goals; CHAPTER 6: I Can Build My Own Personal Roadmap on My Own Terms: STEP SIX: Establish Your Brand YOU Strategies |
| CHAPTER 7: I Am Ready to Commit to My Action Plan: STEP SEVEN: Implement, Monitor, and Adjust Your New Brand YOUCOMMENCEMENT; GLOSSARY OF BRANDING TERMS; INDEX; ABOUT THE AUTHORS | |
| Sommario/riassunto: | The ultimate guide that will help readers define themselves, achieve their goals, and make the right kind of lasting impression. |
| Titolo autorizzato: | Managing brand you |
| ISBN: | 9786611757991 |
| 9781281757999 | |
| 1281757993 | |
| 9780814410691 | |
| 0814410693 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910969327203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |