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[null,"1.","Record Nr.",null,"UNINA9910969327203321"]
[null,null,"Autore",null,"Wilson Jerry S"]
[null,null,"Titolo",null,"Managing brand you : seven steps to creating your most successful self / / Jerry S. Wilson and Ira Blumenthal"]
[null,null,"Pubbl/distr/stampa",null,"New York, : AMACOM/American Management Association, c2008"]
[null,null,"ISBN",null,"9786611757991"]
[{"$nulls":4},"9781281757999"]
[{"$nulls":4},"1281757993"]
[{"$nulls":4},"9780814410691"]
[{"$nulls":4},"0814410693"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (251 p.)"]
[null,null,"Disciplina",null,"650.1"]
[{"$nulls":4},"650.13"]
[{"$nulls":4},"658.1522"]
[null,null,"Soggetti",null,"Success"]
[{"$nulls":4},"Branding (Marketing)"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes bibliographical references."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION: What Branding Can Do for You; CHAPTER 1: Who Am I and How Did I Get Here?: STEP ONE: Do the Brand YOU Audit; CHAPTER 2: What Do I Stand for Today?: STEP TWO: Assess Your Brand YOU Image; CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence; CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU; CHAPTER 5: If It's to Be, It's Up to Me!: STEP FIVE: Set Your Brand YOU Goals; CHAPTER 6: I Can Build My Own Personal Roadmap on My Own Terms: STEP SIX: Establish Your Brand YOU Strategies"]
[{"$nulls":4},"CHAPTER 7: I Am Ready to Commit to My Action Plan: STEP SEVEN: Implement, Monitor, and Adjust Your New Brand YOUCOMMENCEMENT; GLOSSARY OF BRANDING TERMS; INDEX; ABOUT THE AUTHORS"]
[null,null,null,"Sommario/riassunto","The ultimate guide that will help readers define themselves, achieve their goals, and make the right kind of lasting impression."]