Managerial economics : a strategic approach / / Timothy C.G. Fisher, David Prentice and Robert Waschik

• Autore: Fisher Timothy C. G. <1959-, >
• Pubblicazione: New York : , : Routledge, , 2010
• Edizione: 2nd ed.
• Descrizione fisica: 1 online resource (401 p.)
• Disciplina: 338.5024/658
• Soggetto topico: Managerial economics; Game theory
• Altri autori: PrenticeDavid WaschikRobert G. <1962->
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Book Cover; Title; Copyright; Contents; Preface; 1 Introduction; Part I Theory; 2 The manager and the firm; 3 Monopoly and perfect competition; 4 Price discrimination; 5 Game theory; Part II Strategic interaction between firms; 6 Strategy in a market with two firms; 7 Product differentiation; 8 Entry deterrence and accommodation; 9 Government regulation of industries; Part III Strategic interaction within firms; 10 Vertical and horizontal integration; 11 Labour markets; 12 Training and motivating workers; 13 Trade unions; Part IV Marketing economics; 14 The role of information; 15 Advertising ; 16 Bundling17 Durable goods; 18 Auctions; 19 The product life cycle; Answers to odd-numbered problems; Index
• Sommario/riassunto: Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and solve a manager's decision-making problems and by focusing on the strategic nature of these problems, this text makes microeconomic theory much more intuitive and relevant for the business student. The text is separated into four sections:basic micr
• Titolo autorizzato: Managerial economics
• ISBN: 1-135-15495-3; 1-135-15496-1; 1-282-63974-9; 9786612639746; 0-203-85712-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910823993303321
• Lo trovi qui: Univ. Federico II