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100   $a20180706d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aManagerial economics $ea strategic approach /$fTimothy C.G. Fisher, David Prentice and Robert Waschik
205   $a2nd ed.
210  1$aNew York :$cRoutledge,$d2010.
215   $a1 online resource (401 p.)
300   $aDescription based upon print version of record.
311   $a0-415-49517-2 
311   $a0-415-49509-1 
320   $aIncludes bibliographical references and index.
327   $aBook Cover; Title; Copyright; Contents; Preface; 1 Introduction; Part I Theory; 2 The manager and the firm; 3 Monopoly and perfect competition; 4 Price discrimination; 5 Game theory; Part II Strategic interaction between firms; 6 Strategy in a market with two firms; 7 Product differentiation; 8 Entry deterrence and accommodation; 9 Government regulation of industries; Part III Strategic interaction within firms; 10 Vertical and horizontal integration; 11 Labour markets; 12 Training and motivating workers; 13 Trade unions; Part IV Marketing economics; 14 The role of information; 15 Advertising
327   $a16 Bundling17 Durable goods; 18 Auctions; 19 The product life cycle; Answers to odd-numbered problems; Index
330   $aTraditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and solve a manager's decision-making problems and by focusing on the strategic nature of these problems, this text makes microeconomic theory much more intuitive and relevant for the business student. The text is separated into four sections:basic micr
606   $aManagerial economics
606   $aGame theory
615  0$aManagerial economics.
615  0$aGame theory.
676   $a338.5024/658
700   $aFisher$b Timothy C. G.$f1959-,$01688403
701   $aPrentice$b David$01688404
701   $aWaschik$b Robert G.$f1962-$01662448
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910823993303321
996   $aManagerial economics$94062601
997   $aUNINA