Global wine tourism : research, management and marketing / / Jack Carlsen and Stephen Charters (editors)

• Pubblicazione: Wallingford, : CABI Pub., 2007
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (298 p.)
• Disciplina: 663.2
• Soggetto topico: Wine and wine making; Wine tourism
• Altri autori: CarlsenJack ChartersStephen
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Contents; Contributors; Acknowledgements; Preface; 1 Introduction; PART I: THE WINE TOURISM SETTING; 2 Do Tourism and Wine Always Fit Together? A Consideration of Business Motivations; 3 Land Use Policy and Wine Tourism Development in North America's Pacific Northwest; 4 Enhancing the Wine Tourism Experience: the Customers' Viewpoint; PART II: WINE TOURISM AND REGIONAL DEVELOPMENT; 5 Wine Tourism and Sustainable Development in Regional Australia; 6 Emerging Wine Tourism Regions: Lessons for Development; 7 The Determinants of Quality Experiences in an Emerging Wine Region ; PART III: WINE MARKETING AND WINE TOURISM8 Influences on Post-visit Wine Purchase (and non-purchase) by New Zealand Winery Visitors; 9 Electronic Marketing and Wine Tourism; 10 Understanding the Impact of Wine Tourism on Post-tour Purchasing Behaviour; PART IV: THE CELLAR DOOR; 11 Wine Tourists in South Africa: a Demand-side Study; 12 Younger Wine Tourists: a Study of Generational Differences in the Cellar Door Experience; 13 Survey Timing and Visitor Perceptions of Cellar Door Quality; PART V: WINE FESTIVALS AND EVENTS ; 14 Wine Festivals and Tourism: Developing a Longitudinal Approach to Festival Evaluation15 Analysis of Motivational and Promotional Effects of a Wine Festival; 16 Strategic Planning for a Regional Wine Festival: the Margaret River Wine Region Festival; PART VI: WINE TOURS AND TRAILS; 17 Nautical Wine Tourism: a Strategic Plan to Create a Nautical Wine Trail in the Finger Lakes Wine Tourism Region of New York State; 18 Wine Tourism in Portugal: the Bairrada Wine Route; 19 Are We There Yet? How to Navigate the Wine Trail ; 20 Conclusion: the Future of Wine Tourism Research, Management and MarketingIndex; A; B; C; D; E; F; G; I; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y
• Sommario/riassunto: Wine regions are attracting increasing numbers of tourists through tours, wine festivals and winery, restaurant and cellar door experiences. Presenting applied research in wine tourism from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest management and marketing strategies. It highlights the lessons learnt for wine and tourism industries and concludes by examining the future of the wine tourism industry.
• Titolo autorizzato: Global wine tourism
• ISBN: 1-280-73612-7; 9786610736126; 1-84593-171-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910446336703321
• Lo trovi qui: Univ. Federico II