Gaining and sustaining competitive advantage / / Jay Barney
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| Autore: |
Barney Jay B.
|
| Titolo: |
Gaining and sustaining competitive advantage / / Jay Barney
|
| Pubblicazione: | Harlow, Essex : , : Pearson Education Limited, , [2014] |
| ©2014 | |
| Edizione: | Fourth edition ; Pearson new international edition. |
| Descrizione fisica: | 1 online resource (508 pages) : illustrations, tables |
| Disciplina: | 658 |
| Soggetto topico: | Industrial management |
| Strategic planning | |
| Competition | |
| Note generali: | "Pearsonal New International Edition." |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Cover -- Table of Contents -- 1. Introduction: What is Strategy? -- 2. Firm Performance and Competitive Advantage -- 3. Evaluating Environmental Threats -- 4. Evaluating Environmental Opportunities -- 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View -- 6. Product Differentiation -- 7. Cost Leadership -- 8. Flexibility: Real Options Analysis Under Risk and Uncertainty -- 9. Tacit Collusion: Cooperation to Reduce Competition -- 10. Vertical Integration Strategies -- 11. Diversification Strategies -- 12. Implementing Corporate Diversification -- 13. Merger and Acquisition Strategies -- 14. Strategic Alliances -- 15. International Strategies -- 16. Bibliography -- Index. |
| Sommario/riassunto: | For courses in Graduate Strategic Management. Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field. |
| Titolo autorizzato: | Gaining and sustaining competitive advantage |
| ISBN: | 9781292034683 |
| 1292034688 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910151597003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Pearson custom library.