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100   $a20210428h20142014  uy             0
101 0 $aeng
135   $aurcn#---uuuuu
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aGaining and sustaining competitive advantage /$fJay Barney
205   $aFourth edition ; Pearson new international edition.
210  1$aHarlow, Essex :$cPearson Education Limited,$d[2014]
210  4$dİ2014
215   $a1 online resource (508 pages) $cillustrations, tables
225 1 $aPearson custom library
300   $a"Pearsonal New International Edition."
311 0 $a1292021454 
311 0 $a1299957862 
320   $aIncludes bibliographical references and index.
327   $aCover -- Table of Contents -- 1. Introduction: What is Strategy? -- 2. Firm Performance and Competitive Advantage -- 3. Evaluating Environmental Threats -- 4. Evaluating Environmental Opportunities -- 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View -- 6. Product Differentiation -- 7. Cost Leadership -- 8. Flexibility: Real Options Analysis Under Risk and Uncertainty -- 9. Tacit Collusion: Cooperation to Reduce Competition -- 10. Vertical Integration Strategies -- 11. Diversification Strategies -- 12. Implementing Corporate Diversification -- 13. Merger and Acquisition Strategies -- 14. Strategic Alliances -- 15. International Strategies -- 16. Bibliography -- Index.
330   $aFor courses in Graduate Strategic Management.  Explore the most up-to-date research in the field of strategic management.   Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.  The fourth edition has been thoroughly updated to include the latest research in the field.
410  0$aPearson custom library.
606   $aIndustrial management
606   $aStrategic planning
606   $aCompetition
615  0$aIndustrial management.
615  0$aStrategic planning.
615  0$aCompetition.
676   $a658
700   $aBarney$b Jay B.$0144538
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bUtOrBLW
906   $aBOOK
912   $a9910151597003321
996   $aGaining and sustaining competitive advantage$915951
997   $aUNINA