From submarines to suburbs : selling a better America, 1939-1959 / / Cynthia Lee Henthorn

• Autore: Henthorn Cynthia Lee <1963->
• Pubblicazione: Athens, Ohio, : Ohio University Press, c2006
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (384 p.)
• Disciplina: 381.0973/09044
• Soggetto topico: Marketing - United States - History - 20th century; Advertising - United States - History - 20th century; Consumer behavior - United States - History - 20th century
• Soggetto geografico: United States Social conditions 20th century
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di bibliografia: Includes bibliographical references (p. 327-356) and index.
• Nota di contenuto: Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today.
• Sommario/riassunto: Demonstrates that advertising and marketing strategies tying consumer prosperity to war were easily adapted in the Cold War era, this book looks at how prefabricated houses, high-tech kitchens, and miracle products, developed from war-related industries, were promoted as the hygienic solutions for a better America.
• Titolo autorizzato: From submarines to suburbs
• ISBN: 0-8214-4205-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910967283503321
• Lo trovi qui: Univ. Federico II