02830nam 22006014a 450 991096728350332120251116230624.00-8214-4205-8(CKB)1000000000521664(OCoLC)560253950(CaPaEBR)ebrary10156432(SSID)ssj0000279710(PQKBManifestationID)11210786(PQKBTitleCode)TC0000279710(PQKBWorkID)10261338(PQKB)10748432(MiAaPQ)EBC3026926(Au-PeEL)EBL3026926(CaPaEBR)ebr10156432(BIP)35538378(BIP)13159047(EXLCZ)99100000000052166420060421d2006 ub 0engurcn|||||||||txtccrFrom submarines to suburbs selling a better America, 1939-1959 /Cynthia Lee Henthorn1st ed.Athens, Ohio Ohio University Pressc20061 online resource (384 p.) Bibliographic Level Mode of Issuance: Monograph0-8214-1677-4 Includes bibliographical references (p. 327-356) and index.Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today.Demonstrates that advertising and marketing strategies tying consumer prosperity to war were easily adapted in the Cold War era, this book looks at how prefabricated houses, high-tech kitchens, and miracle products, developed from war-related industries, were promoted as the hygienic solutions for a better America.MarketingUnited StatesHistory20th centuryAdvertisingUnited StatesHistory20th centuryConsumer behaviorUnited StatesHistory20th centuryUnited StatesSocial conditions20th centuryMarketingHistoryAdvertisingHistoryConsumer behaviorHistory381.0973/09044Henthorn Cynthia Lee1963-1868530MiAaPQMiAaPQMiAaPQBOOK9910967283503321From submarines to suburbs4476487UNINA