Engagement of Intercultural Project Customers : A Relational Model / / by Patrick Lückmann

• Autore: Lückmann Patrick
• Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020
• Edizione: 1st ed. 2020.
• Descrizione fisica: 1 online resource (281 pages) : color illustrations, charts
• Disciplina: 658.404
• Soggetto topico: Project management; Customer relations—Management; Diversity in the workplace; Project Management; Customer Relationship Management; Diversity Management/Women in Business
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Introduction to Intercultural Project Customer Engagement -- Theory in Intercultural Project Customer Engagement.-Qualitative Analysis: Intercultural Project Customer Engagement -- Delphi Survey: Intercultural Project Customer Engagement -- Intercultural Project Customer Engagement.
• Sommario/riassunto: This book examines the effective and appropriate integration of project customers in intercultural settings. It first presents the theoretical background and the state of the art in intercultural project stakeholder management. The book then describes the use of qualitative and quantitative (Delphi survey) methods to produce a dataset, and the development of a relational model for customer engagement in intercultural projects based on this dataset. The book can be used to inform future research in the area of international project management, while also serving as a guide for project management practitioners who need to engage culturally diverse users, sponsors and customers.
• Titolo autorizzato: Engagement of Intercultural Project Customers
• ISBN: 3-030-39485-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910377820103321
• Lo trovi qui: Univ. Federico II
• Serie: Contributions to Management Science, . 1431-1941