Conversations with marketing masters / / Laura Mazur and Louella Miles
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| Autore: |
Mazur Laura
|
| Titolo: |
Conversations with marketing masters / / Laura Mazur and Louella Miles
|
| Pubblicazione: | Chichester ; ; Hoboken, NJ, : John Wiley, c2007 |
| Descrizione fisica: | 1 online resource (250 p.) |
| Disciplina: | 658.8 |
| Soggetto topico: | Marketing |
| Marketing - Management | |
| Marketing personnel | |
| Altri autori: |
MilesLouella
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary. |
| Sommario/riassunto: | Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout |
| Titolo autorizzato: | Conversations with marketing masters |
| ISBN: | 9786612345531 |
| 9780470687505 | |
| 0470687509 | |
| 9781119209256 | |
| 1119209250 | |
| 9781282345539 | |
| 1282345532 | |
| 9780470065648 | |
| 0470065648 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9911018795803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |