Advances in tourism destination marketing [[electronic resource] /] / [edited by] Metin Kozak, Juergen Gnoth and Luisa Andreu

• Pubblicazione: Milton Park, Abingdon, Oxon ; ; New York, : Routledge, 2009
• Descrizione fisica: 1 online resource (280 p.)
• Disciplina: 910.68/8
• Soggetto topico: Tourism - Marketing; Travel
• Altri autori: KozakM <1968-> (Metin) GnothJuergen AndreuLuisa
• Note generali: Description based upon print version of record.
• Nota di contenuto: Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Part I: Destination marketing and management; 1 Research in tourism marketing: An analysis of topics and methodologies; 2 Diversity, devolution and disorder: The management of tourism destinations; 3 Success factors of tourism networks; 4 Strategic positioning and performance of tourism destinations; Part II: Destination branding; 5 A movie map conversion study: A case study of Pride & Prejudice; 6 Music-tourism networks: A study of three festivals in Queensland; 7 Destination brand licensing ; 8 Destinations as gadgets: Co-creating a sportive identity for VossPart III: Destination networks; 9 Networking approaches for sustainable destination management; 10 Tourism destinations: A network analysis of the web space; 11 Exploring stakeholder roles in destination management networks; Part IV: Vacation decision making and choice; 12 Influence of women's lifestyles on holiday decisions; 13 Access and use of e-commerce in the Spanish tourism market; 14 The formation of destination choice sets: An interpretive approach ; 15 Risk perceptions and risk reduction strategies as determinants of destination choice16 Identification of important service factors in group package tours; Part V: Consumer experiences and perceptions; 17 Holiday resort visitor motivations and their relationship with satisfaction; 18 Building a tourist typology based on motivations for visiting a cultural city; 19 Effect of complaint management on loyalty versus probability of ending relationship; Index
• Sommario/riassunto: This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer
• Titolo autorizzato: Advances in tourism destination marketing
• ISBN: 1-135-21891-9; 1-282-32484-5; 9786612324840; 0-203-87412-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910808212303321
• Lo trovi qui: Univ. Federico II
• Serie: Routledge advances in tourism.