LEADER 04067nam 2200673Ia 450 001 9910808212303321 005 20200520144314.0 010 $a1-135-21891-9 010 $a1-282-32484-5 010 $a9786612324840 010 $a0-203-87412-9 035 $a(CKB)1000000000773493 035 $a(EBL)446568 035 $a(OCoLC)442931172 035 $a(SSID)ssj0000099265 035 $a(PQKBManifestationID)11132895 035 $a(PQKBTitleCode)TC0000099265 035 $a(PQKBWorkID)10009746 035 $a(PQKB)10090776 035 $a(MiAaPQ)EBC446568 035 $a(Au-PeEL)EBL446568 035 $a(CaPaEBR)ebr10320412 035 $a(CaONFJC)MIL232484 035 $a(OCoLC)639165677 035 $a(PPN)157019241 035 $a(EXLCZ)991000000000773493 100 $a20090127d2009 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aAdvances in tourism destination marketing$b[electronic resource] /$f[edited by] Metin Kozak, Juergen Gnoth and Luisa Andreu 210 $aMilton Park, Abingdon, Oxon ;$aNew York $cRoutledge$d2009 215 $a1 online resource (280 p.) 225 0 $aAdvances in tourism 300 $aDescription based upon print version of record. 311 $a1-138-88062-0 311 $a0-415-49238-6 327 $aBook Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Part I: Destination marketing and management; 1 Research in tourism marketing: An analysis of topics and methodologies; 2 Diversity, devolution and disorder: The management of tourism destinations; 3 Success factors of tourism networks; 4 Strategic positioning and performance of tourism destinations; Part II: Destination branding; 5 A movie map conversion study: A case study of Pride & Prejudice; 6 Music-tourism networks: A study of three festivals in Queensland; 7 Destination brand licensing 327 $a8 Destinations as gadgets: Co-creating a sportive identity for VossPart III: Destination networks; 9 Networking approaches for sustainable destination management; 10 Tourism destinations: A network analysis of the web space; 11 Exploring stakeholder roles in destination management networks; Part IV: Vacation decision making and choice; 12 Influence of women's lifestyles on holiday decisions; 13 Access and use of e-commerce in the Spanish tourism market; 14 The formation of destination choice sets: An interpretive approach 327 $a15 Risk perceptions and risk reduction strategies as determinants of destination choice16 Identification of important service factors in group package tours; Part V: Consumer experiences and perceptions; 17 Holiday resort visitor motivations and their relationship with satisfaction; 18 Building a tourist typology based on motivations for visiting a cultural city; 19 Effect of complaint management on loyalty versus probability of ending relationship; Index 330 $aThis volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer 410 0$aRoutledge advances in tourism. 606 $aTourism$xMarketing 606 $aTravel 615 0$aTourism$xMarketing. 615 0$aTravel. 676 $a910.68/8 701 $aKozak$b M$g(Metin),$f1968-$0857311 701 $aGnoth$b Juergen$01632142 701 $aAndreu$b Luisa$01632143 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910808212303321 996 $aAdvances in tourism destination marketing$93971089 997 $aUNINA