Exposer pour exporter : culture visuelle et expansion commerciale en Suisse (1908-1939) / / Claire-Lise Debluë

• Autore: Debluë Claire-Lise
• Pubblicazione: Neuch, : Editions Alphil Presses universitaires suisses, 2015; Neuchâtel, Switzerland : , : Éditions Alphil-Presses Universitaires Suisses, , 2015
• Descrizione fisica: 1 online resource (523 pages) : illustrations
• Soggetto topico: Trade shows - Switzerland - History - 20th century; Commercial art - Switerland - History - 20th century
• Soggetto geografico: Switzerland Commercial policy
• Soggetto non controllato: economic and heritage organisations; organisations économiques et patronales; politique d'exposition; exhibition policy; swiss style exhibitions; commercial expansion; expansion commerciale; entre-deux-guerres; between two wars; industrial exhibition; style suisse d’exposition; expositions industrielles
• Nota di bibliografia: Includes bibliographical references and index.
• Sommario/riassunto: In the early 20th Century, exhibitions and international fairs were a favoured field for Swiss businesses that wished to conquer new territories in foreign markets. The way in which Switzerland was represented abroad challenged traditional regional construction by substituting more geometrical lines, thereby replacing the ‘chalet style’. The ‘genesis’ of the Swiss style of exhibition, between commercial expansion and modern architecture, is depicted here beyond that of a purely institutional history, providing a new viewpoint into its economic and artistic aspects. Particular atten-tion is given to the role of certain ‘intermediaries’ in the creation and diffusion of a visual culture to a commercial action.
• Titolo autorizzato: Exposer pour exporter
• ISBN: 9782889300488 (ebook); 9782889300860 (paperback)
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Francese
• Record Nr.: 9910137510803321
• Lo trovi qui: Univ. Federico II
• Serie: Collection Histoire (Éditions Alphil)