02820 am 22005893u 450 991013751080332120230621141043.09782889300488 (ebook)9782889300860 (paperback)(CKB)3710000000575703(WaSeSS)IndRDA00057929(oapen)https://directory.doabooks.org/handle/20.500.12854/33498(EXLCZ)99371000000057570320160621d2015 uy |freur|||||||||||txtrdacontentcrdamediacrrdacarrierExposer pour exporter culture visuelle et expansion commerciale en Suisse (1908-1939) /Claire-Lise DebluëNeuchEditions Alphil Presses universitaires suisses2015Neuchâtel, Switzerland :Éditions Alphil-Presses Universitaires Suisses,2015.1 online resource (523 pages) illustrationsHistoriePrint version: 9782889300860 Includes bibliographical references and index.In the early 20th Century, exhibitions and international fairs were a favoured field for Swiss businesses that wished to conquer new territories in foreign markets. The way in which Switzerland was represented abroad challenged traditional regional construction by substituting more geometrical lines, thereby replacing the ‘chalet style’. The ‘genesis’ of the Swiss style of exhibition, between commercial expansion and modern architecture, is depicted here beyond that of a purely institutional history, providing a new viewpoint into its economic and artistic aspects. Particular atten-tion is given to the role of certain ‘intermediaries’ in the creation and diffusion of a visual culture to a commercial action.Collection Histoire (Éditions Alphil)Trade showsSwitzerlandHistory20th centuryCommercial artSwiterlandHistory20th centurySwitzerlandCommercial policyeconomic and heritage organisationsorganisations économiques et patronalespolitique d'expositionexhibition policyswiss style exhibitionscommercial expansionexpansion commercialeentre-deux-guerresbetween two warsindustrial exhibitionstyle suisse d’expositionexpositions industriellesTrade showsHistoryCommercial artHistoryDebluë Claire-Lise930052WaSeSSWaSeSSUkMaJRU9910137510803321Exposer pour exporter2091669UNINA