Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Longitudinale Betrachtung der Kognitiven Dissonanz : Eine Tagebuchstudie zur Reiseentscheidung
| Longitudinale Betrachtung der Kognitiven Dissonanz : Eine Tagebuchstudie zur Reiseentscheidung |
| Autore | Koller Monika |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishing Group, 2018 |
| Descrizione fisica | 1 electronic resource (292 p.) |
| Collana | Forschungsergebnisse der Wirtschaftsuniversitaet Wien |
| Soggetto topico |
Psychology
Sales & marketing management Corporate governance |
| Soggetto non controllato |
Betrachtung
Dissonanz Eine Kaufentscheidung Kaufentscheidungsprozess Kognitive Dissonanz Kognitiven Koller Longitudinale Marketingforschung Reiseentscheidung Tagebuchmethode Tagebuchstudie Verbraucherverhalten |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Longitudinale Betrachtung der Kognitiven Dissonanz |
| Record Nr. | UNINA-9910563186203321 |
Koller Monika
|
||
| Bern, : Peter Lang International Academic Publishing Group, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Product Recommendations in e-Commerce Retailing Applications
| Product Recommendations in e-Commerce Retailing Applications |
| Autore | Knotzer Nicolas |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Frankfurt am Main : , : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, , 2007 |
| Descrizione fisica | 1 online resource (222 pages) |
| Disciplina | 658.8/72 |
| Collana | Forschungsergebnisse der Wirtschaftsuniversitaet Wien |
| Soggetto topico |
Distribution (Economic theory) - Management
Warehouses - Management Marketing research |
| Soggetto non controllato |
Applications
Buchhandel Commerce Electronic Commerce Empfehlungssystem Entscheidungsprozess Knotzer Konsumentenstudie Product Produktempfehlung Recommendations Retailing Verbraucherverhalten Virtuelle Gemeinschaft |
| ISBN | 3-631-75452-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- 1 Introduction -- 1.1 Research Goal -- 1.2 Contents and Organization -- 2 Recommender Systems - Definition, Classification, and Marketing Perspectives -- 2.1 Working Definitions -- 2.2 Classification -- 2.3 Application Models of Recommender Systems -- 2.3.1 Broad Recommendation Lists -- 2.3.2 Customer Comments and Ratings -- 2.3.3 Notification Services -- 2.3.4 Product Associated Recommendations -- 2.3.5 Persistent Personalization -- 2.4 The Consumer Decision Process -- 2.4.1 Need Recognition -- 2.4.2 Information Search -- 2.4.3 Pre-Purchase Evaluation of Alternatives -- 2.4.4 Purchase -- 2.4.5 Post-Purchase Processes -- 2.5 Virtual Communities -- 2.5.1 Characteristics and Benefits -- 2.5.2 Virtual Communities and Network Effects -- 2.5.3 Community Building -- 3 Recommender Systems - Functional Perspectives -- 3.1 Input Data of Recommender Systems -- 3.2 Output Data of Recommender Systems -- 3.3 Measurement Scales for Preference Elicitation -- 3.4 Information Delivery -- 3.5 Recommendation Methods -- 3.5.1 Non-Personalized Recommendation Methods -- 3.5.2 Personalized Recommendation Methods -- 3.5.2.1 Synopsis of Information Filtering Methods -- 3.5.2.2 Human Approaches towards Information Filtering -- 3.5.2.3 Collaborative Filtering -- 3.5.2.4 Attribute-Based Filtering -- 3.5.2.5 Rules-Based Filtering -- 4 Research Model, Hypotheses, and Methodology -- 4.1 Problem Statement -- 4.2 Research Questions and Model -- 4.3 Methodology and Research Design -- 5 Results -- 5.1 Descriptive Results -- 5.1.1 Sample Size and Demographic Data -- 5.1.2 Internet Usage -- 5.1.3 Online Shopping -- 5.1.4 Online Product Recommendations -- 5.1.5 Ratings and Comments -- 5.2 Verification of the Research Model -- 5.2.1 Exploratory Factor Analysis -- 5.2.2 Psychographic Hypotheses - Structural Equation Model -- 5.2.3 Psychographic Hypotheses - Regression Model.
5.2.4 Sociodemographic Hypotheses -- 6 Summary and Directions for Further Research -- 6.1 Main Findings -- 6.2 Limitations and Directions for Further Research -- Bibliography -- Appendices -- A AMOS Output -- A.1 Survey AUM -- A.2 Survey AON. |
| Record Nr. | UNINA-9910297039503321 |
|
Knotzer Nicolas
|
||
| Frankfurt am Main : , : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, , 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||