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Customer-Relationship-Management-Systeme unter Nutzung mobiler Endgeräte
| Customer-Relationship-Management-Systeme unter Nutzung mobiler Endgeräte |
| Autore | Bulander Rebecca |
| Pubbl/distr/stampa | KIT Scientific Publishing, 2008 |
| Descrizione fisica | 1 electronic resource (XIII, 329 p.) |
| Soggetto non controllato |
CRM-Systeme
CRM-Projekte Customer Relationship Management Außendienst CRM |
| ISBN | 1-000-00844-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910346703503321 |
Bulander Rebecca
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| KIT Scientific Publishing, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Firm competitive advantage through relationship management : a theory for successful sustainable growth / / Bartosz Deszczyński
| Firm competitive advantage through relationship management : a theory for successful sustainable growth / / Bartosz Deszczyński |
| Autore | Deszczyński Bartosz |
| Pubbl/distr/stampa | Springer Nature, 2021 |
| Descrizione fisica | 1 online resource (294 pages) : illustrations |
| Disciplina | 658.812 |
| Collana | Palgrave pivot |
| Soggetto topico |
Customer relations - Management
Success in business |
| Soggetto non controllato |
Customer Relationship Management
Management Business Strategy/Leadership Project Management Business Strategy and Leadership relationship management business ethics corporate social responsibility strategy leadership Resource-Advantage Theory value creation Service Profit Chain Open Access Customer services Management & management techniques Business strategy |
| ISBN | 3-030-67338-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Preface -- References -- Acknowledgements -- Contents -- Abbreviations -- List of Figures -- List of Tables -- Chapter 1: Research on the Competitive Advantage of the Firm -- 1.1 Dominating Schools of Strategic Management -- 1.2 The Discourse on the Locus of Competitive Advantage -- References -- Chapter 2: Theoretical Foundations of the Relationship Management Mid-Range Theory -- 2.1 The Domain of Relationship Management -- 2.2 The Boundaries of RM Mid-Range Theory -- References -- Chapter 3: Relationship Management Maturity -- 3.1 The Design and Introductory Steps of RM Maturity Conceptualization -- 3.2 The Strategic Dimension of RM Maturity -- 3.3 The Processual and ICT Dimensions of RM Maturity -- References -- Chapter 4: Validating the Relationship Management Maturity Concept -- 4.1 The Design of a Research Tool on RM Maturity -- 4.2 Analytical Strategy -- 4.3 The Empirical Results on RM Maturity and Competitive Advantage -- References -- Chapter 5: Developing the Relationship Management Upper Mid-Range Theory -- 5.1 The Final Proposal of the RM Maturity Model and Its Practical Interpretation -- 5.2 Relational Niche -- 5.3 Illustrative Examples of RM Practice -- References -- Final Note -- References -- Index. |
| Record Nr. | UNINA-9910473448903321 |
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Deszczyński Bartosz
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| Springer Nature, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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