We : The Ideal Customer Relationship

• Autore: Yastrow Steve
• Pubblicazione: Cork, : BookBaby, 2007
• Descrizione fisica: 1 online resource (263 p.)
• Disciplina: 658.8/12
• Note generali: Description based upon print version of record.
• Nota di contenuto: Cover Page; Title Page; Copyright; CONTENTS; one; WHY WE?; The Essential Question; Think "We"; You Can Create We Relationships; Relationship: From "Us & Them" to "We"; Marketing Teaches Us the Wrong Things About Marketing; "I and Thou"-Seeing an Old Idea in a New Light; From Experience to Engagement; two; ENCOUNTERS: THE BUILDING BLOCKS OFWE RELATIONSHIPS; Transactions vs. Encounters; At the Crossroads of We: The Three Elements of a We Encounter; Encounter Element #1: Engagement in the Moment; Encounter Element #2: Conversation; Encounter Element #3: Uniqueness ; The Encounter's Afterglow: The Feeling of "With"three; FROM ENCOUNTER TO RELATIONSHIP: THE ONGOING CONVERSATION; A Relationship Forms from a Continuity of Encounters; Memory Is the Connection Between Encounters; The Rhythm of Encounter-Building Momentum in Your Relationship; The Mix of Moments-Milestones and Bridges; The Continuity of Encounters Becomes an Ongoing Conversation; four; THE CONTINUITY DEVELOPS: REVEALING THE WAY WE COMPLEMENT EACH OTHER; Complementary Understanding, Goals, Actions, Outcomes; Complementary Understanding: We Know Each Other in Relation to Ourselves ; Complementary Goals: We Believe that What Is Good for One Is Good for the OtherComplementary Actions: We Do Things that Are Mutually Reinforcing; Complementary Outcomes: We Both Benefit from Each Other's Success; five; WE AMONG MANY: RELATIONSHIPS BETWEEN ORGANIZATIONS; Organizational Relationships Are Built from Individual Relationships; Ensure that Employees Understand How to Create We Relationships; Ensure that Employees Can Create We Relationships; Many of Them, Many of You; six; WE-THE BENEFITS ENDURE; Our Shared Future-What's Next Matters as Much as What Is; ACKNOWLEDGEMENTS
• Sommario/riassunto: In this fresh, original book, Steve Yastrow turns conventional sales and marketing on its head by showing what really motivates your customers: A strong relationship with your business. Both a manifesto and how-to guide, We: The Ideal Customer Relationship will change the way you interact with customers.and change the way your customers think about
• Altri titoli varianti: We
• Titolo autorizzato: We
• ISBN: 1-59079-284-X
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910159428003321
• Lo trovi qui: Univ. Federico II