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100   $a20141110d2007||||  u||         |
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aWe $eThe Ideal Customer Relationship
210   $aCork $cBookBaby$d2007
215   $a1 online resource (263 p.)
300   $aDescription based upon print version of record.
311   $a1-59079-121-5 
327   $aCover Page; Title Page; Copyright; CONTENTS; one; WHY WE?; The Essential Question; Think "We"; You Can Create We Relationships; Relationship: From "Us & Them" to "We"; Marketing Teaches Us the Wrong Things About Marketing; "I and Thou"-Seeing an Old Idea in a New Light; From Experience to Engagement; two; ENCOUNTERS: THE BUILDING BLOCKS OFWE RELATIONSHIPS; Transactions vs. Encounters; At the Crossroads of We: The Three Elements of a We Encounter; Encounter Element #1: Engagement in the Moment; Encounter Element #2: Conversation; Encounter Element #3: Uniqueness
327   $aThe Encounter's Afterglow: The Feeling of "With"three; FROM ENCOUNTER TO RELATIONSHIP: THE ONGOING CONVERSATION; A Relationship Forms from a Continuity of Encounters; Memory Is the Connection Between Encounters; The Rhythm of Encounter-Building Momentum in Your Relationship; The Mix of Moments-Milestones and Bridges; The Continuity of Encounters Becomes an Ongoing Conversation; four; THE CONTINUITY DEVELOPS: REVEALING THE WAY WE COMPLEMENT EACH OTHER; Complementary Understanding, Goals, Actions, Outcomes; Complementary Understanding: We Know Each Other in Relation to Ourselves
327   $aComplementary Goals: We Believe that What Is Good for One Is Good for the OtherComplementary Actions: We Do Things that Are Mutually Reinforcing; Complementary Outcomes: We Both Benefit from Each Other's Success; five; WE AMONG MANY: RELATIONSHIPS BETWEEN ORGANIZATIONS; Organizational Relationships Are Built from Individual Relationships; Ensure that Employees Understand How to Create We Relationships; Ensure that Employees Can Create We Relationships; Many of Them, Many of You; six; WE-THE BENEFITS ENDURE; Our Shared Future-What's Next Matters as Much as What Is; ACKNOWLEDGEMENTS
330   $a In this fresh, original book, Steve Yastrow turns conventional sales and marketing on its head by showing what really motivates your customers: A strong relationship with your business. Both a manifesto and how-to guide, We: The Ideal Customer Relationship will change the way you interact with customers.and change the way your customers think about 
517   $aWe 
676   $a658.8/12
700   $aYastrow$b Steve$01222835
801  0$bAU-PeEL
801  1$bAU-PeEL
801  2$bAU-PeEL
906   $aBOOK
912   $a9910159428003321
996   $aWe$92837002
997   $aUNINA