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The copywriter's toolkit [[electronic resource] ] : the complete guide to strategic advertising copy / / Margo Berman
| The copywriter's toolkit [[electronic resource] ] : the complete guide to strategic advertising copy / / Margo Berman |
| Autore | Berman Margo <1947-> |
| Pubbl/distr/stampa | Chichester, West Sussex, U.K. ; ; Malden, Mass., : Wiley-Blackwell, 2012 |
| Descrizione fisica | xix, 376 p. : ill. (some col.) |
| Disciplina | 659.13/2 |
| Soggetto topico | Advertising copy |
| ISBN |
9781444360806
1444360809 |
| Classificazione |
674
674.35 659.13/2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction Acknowledgments Chapter 1. The Persuasive Word: Strategy: The ABC's - Audience, Benefits & Creative Briefs Chapter 2: The Strategic Word: Strategy Categories Chapter 3. The Chosen Word: Writing Techniques Chapter 4: The Sticky Word: Headline and Slogan Techniques Chapter 5. The Written Word: Print (ads, brochures, catalogues) Chapter 6. The Spoken Word: Radio Chapter 7. The Animated Word: TV Chapter 8. The Delivered Word and Abridged Word: Direct Mail, Mobile & Small-Space Writing Chapter 9. The Ambient and Moving Word: Out-of-Home & Transit Chapter 10. The Online Communal Word: Digital Dialogue, Virtual Community, Blogging Chapter 11. The Online Word: Websites Chapter 12. The Buzz Word: Interactive Engagement, Social Media, Viral Marketing Chapter 13. The Multimedia and Multilingual Word: Integrated Campaigns Chapter 14. The Global Word: International Campaigns Suggested Reading. |
| Record Nr. | UNINA-9910795973003321 |
Berman Margo <1947->
|
||
| Chichester, West Sussex, U.K. ; ; Malden, Mass., : Wiley-Blackwell, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The copywriter's toolkit : the complete guide to strategic advertising copy / / Margo Berman
| The copywriter's toolkit : the complete guide to strategic advertising copy / / Margo Berman |
| Autore | Berman Margo <1947-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester, West Sussex, U.K. ; ; Malden, Mass., : Wiley-Blackwell, 2012 |
| Descrizione fisica | xix, 376 p. : ill. (some col.) |
| Disciplina | 659.13/2 |
| Soggetto topico | Advertising copy |
| ISBN |
9781444360806
1444360809 |
| Classificazione |
674
674.35 659.13/2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction Acknowledgments Chapter 1. The Persuasive Word: Strategy: The ABC's - Audience, Benefits & Creative Briefs Chapter 2: The Strategic Word: Strategy Categories Chapter 3. The Chosen Word: Writing Techniques Chapter 4: The Sticky Word: Headline and Slogan Techniques Chapter 5. The Written Word: Print (ads, brochures, catalogues) Chapter 6. The Spoken Word: Radio Chapter 7. The Animated Word: TV Chapter 8. The Delivered Word and Abridged Word: Direct Mail, Mobile & Small-Space Writing Chapter 9. The Ambient and Moving Word: Out-of-Home & Transit Chapter 10. The Online Communal Word: Digital Dialogue, Virtual Community, Blogging Chapter 11. The Online Word: Websites Chapter 12. The Buzz Word: Interactive Engagement, Social Media, Viral Marketing Chapter 13. The Multimedia and Multilingual Word: Integrated Campaigns Chapter 14. The Global Word: International Campaigns Suggested Reading. |
| Record Nr. | UNINA-9910820112103321 |
|
Berman Margo <1947->
|
||
| Chichester, West Sussex, U.K. ; ; Malden, Mass., : Wiley-Blackwell, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||