01484nam a2200409 i 450099100096641970753620020507180739.0951102s1994 de ||| | eng 354055507266500b10782345-39ule_instLE01305002ExLDip.to Matematicaeng519.23AMS 60J60AMS 90-01AMS 90A16AMS 92-01AMS 92C30AMS 92D40AMS 92H10AMS 94A05QA247.75.836Banks, Robert B.148421Growth and diffusion phenomena :mathematical frameworks and applications /Robert B. BanksBerlin :Springer-Verlag,c1994xix, 455 p. :ill. ;25 cm.Texts in applied mathematics,0939-2475 ;14Includes bibliographical references (p. [429]-443) and indexesDiffusion processesGrowth-Mathematical models.b1078234523-02-1728-06-02991000966419707536LE013 60J BAN11 C.1 (1994)12013000039602le013-E0.00-l- 031230.i1088209128-06-02LE013 60J BAN11 C.2 (1994)22013000117584le013-E0.00-l- 01010.i1088210828-06-02Growth and diffusion phenomena34254UNISALENTOle01301-01-95ma -engde 0203396nam 2200481 a 450 991079597300332120200520144314.097814443608061444360809(MiAaPQ)EBC7104643(CKB)24989765300041(MiAaPQ)EBC965707(Au-PeEL)EBL965707(CaPaEBR)ebr10580252(CaONFJC)MIL385479(OCoLC)799766859(JP-MeL)3000110662(Au-PeEL)EBL7104643(OCoLC)1347029275(EXLCZ)992498976530004120111020d2012 uy 0engur|||||||||||The copywriter's toolkit[electronic resource] the complete guide to strategic advertising copy /Margo BermanChichester, West Sussex, U.K. ;Malden, Mass. Wiley-Blackwell2012xix, 376 p. ill. (some col.)Includes indexIncludes bibliographical references and index.Machine generated contents note: Introduction Acknowledgments Chapter 1. The Persuasive Word: Strategy: The ABC's - Audience, Benefits & Creative Briefs Chapter 2: The Strategic Word: Strategy Categories Chapter 3. The Chosen Word: Writing Techniques Chapter 4: The Sticky Word: Headline and Slogan Techniques Chapter 5. The Written Word: Print (ads, brochures, catalogues) Chapter 6. The Spoken Word: Radio Chapter 7. The Animated Word: TV Chapter 8. The Delivered Word and Abridged Word: Direct Mail, Mobile & Small-Space Writing Chapter 9. The Ambient and Moving Word: Out-of-Home & Transit Chapter 10. The Online Communal Word: Digital Dialogue, Virtual Community, Blogging Chapter 11. The Online Word: Websites Chapter 12. The Buzz Word: Interactive Engagement, Social Media, Viral Marketing Chapter 13. The Multimedia and Multilingual Word: Integrated Campaigns Chapter 14. The Global Word: International Campaigns Suggested Reading."It doesn't matter whether you're a student, novice, or seasoned professional, this book will hone your copywriting skills. Beginning with strategy and technique, each following chapter focuses on writing for a specific medium: from print and broadcast through ambient and digital media. Writing examples are shown using industry standard formats. You'll quickly see how radio scripts differ from TV scripts, how television storyboards are best presented, and how print copy is typed up to facilitate typesetting. Copywriters from global agencies share their writing secrets and offer copy tips for every medium. Special callout boxes will make major points easy to remember and simple to apply. Glossaries are listed in relevant chapters and checklists summarize the principles for fast reference. Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy"--Provided by publisher.Advertising copyHandbooks, manuals, etcAdvertising copy659.13/2674njb/09674.35njb/09659.13/2njb/09Berman Margo1947-721081MiAaPQMiAaPQMiAaPQ9910795973003321The copywriter's toolkit3801985UNINA02795nam 2200745 a 450 991096956910332120251205183711.09786611878870978184964401318496440129781281878878128187887197814356909741435690974(CKB)1000000000705316(EBL)3386511(SSID)ssj0000150607(PQKBManifestationID)11159827(PQKBTitleCode)TC0000150607(PQKBWorkID)10280658(PQKB)11099939(MiAaPQ)EBC3386511(Au-PeEL)EBL3386511(CaPaEBR)ebr10480145(CaONFJC)MIL187887(OCoLC)294759439(Perlego)664917(EXLCZ)99100000000070531620110714d2008 uy 0engur|n|---|||||txtccrThe European Union and Turkish accession human rights and the Kurds /Kerim Yildiz and Mark Muller ; foreword by Noam Chomsky1st ed.London Pluto Press in association with Kurdish Human Rights Project20081 online resource (264 p.)Description based upon print version of record.9780745327846 0745327842 9780745327853 0745327850 Includes bibliographical references and index.Intro -- Contents -- Acknowledgements -- Foreword -- Abbreviations -- Introduction -- 1 Background -- 2 Turkey and the EU -- 3 Civil and Political Rights in Turkey -- 4 Cultural and Minority Rights in Turkey -- 5 Conflict in the Southeast -- 6 The International Dimension to the Conflict -- 7 The Military and the Islamist Movement -- 8 Internal Displacement -- 9 The EU and the Kurds -- 10 The Future of EU Accession -- Notes -- Index.Examines the debate over Turkey's EU membership, focusing in particular on human rights issues relating to the country's Kurdish minority.Human rightsEuropean Union countriesHuman rightsTurkeyKurdsEuropean Union countriesForeign relationsTurkeyTurkeyForeign relationsEuropean Union countriesHuman rightsHuman rightsKurds.341.2422Yildiz Kerim606986Muller MarkQC1860343Chomsky Noam27033MiAaPQMiAaPQMiAaPQBOOK9910969569103321The European Union and Turkish accession4465142UNINA