Doing business in China / / Chao Xi, Morgen Witzel, and Tim Ambler
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| Autore: |
Xi Chao
|
| Titolo: |
Doing business in China / / Chao Xi, Morgen Witzel, and Tim Ambler
|
| Pubblicazione: | London : , : Routledge, , 2017 |
| Edizione: | Fourth edition. |
| Descrizione fisica: | 1 online resource (269 pages) |
| Disciplina: | 330.951 |
| Soggetto topico: | Investments, Foreign - China |
| International business enterprises - China | |
| Soggetto geografico: | China Economic conditions 2000- |
| China Economic policy 2000- | |
| Altri autori: |
AmblerTim
WitzelMorgen
|
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | 1. The road to Cathay -- 2. Through a glass darkly : China from a western perspective -- 3. The furniture of the mind -- 4. Relationships and government -- 5. Business and the law -- 6. Creating harmony : establishing businesses in China -- 7. The marketing mix -- 8. The marketing process -- 9. Rightness and correct form -- 10. Western and Chinese commercial thinking. |
| Sommario/riassunto: | "China has changed dramatically since the first edition of Doing Business in China was published in 2000, but the second, third and now this fourth edition have kept pace with the rapid developments. China is now far more international but the fundamental business culture has not altered greatly. The new edition of this highly successful textbook offers Western and non-Chinese businesspeople a theoretical framework for the understanding of business practices, markets, negotiations, organizations, networks and the Chinese business context."-- |
| Titolo autorizzato: | Doing business in China |
| ISBN: | 1-317-37080-5 |
| 1-315-67166-2 | |
| 1-317-37081-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910155127303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |