Product Testing with Consumers for Research Guidance - Special Consumer Groups. Vol. 2
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| Autore: |
Wu L. S
|
| Titolo: |
Product Testing with Consumers for Research Guidance - Special Consumer Groups. Vol. 2
|
| Pubblicazione: | [Place of publication not identified], : American Society for Testing & Materials, 1992 |
| Descrizione fisica: | 1 online resource (95 pages) : illustrations |
| Disciplina: | 658.575 |
| Soggetto topico: | New products |
| Commercial products - Testing | |
| Marketing research | |
| Persona (resp. second.): | GelinasAyn <1950-> |
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Sommario/riassunto: | "ASTM Special Technical Publication 1035. - "ASTM Publication Code Number (PCN) 04-010350-36. - "The symposium was sponsored by ASTM Committee E-18 on Sensory Evaluation of Materials and Products, the Product Development Management Association, the American Marketing Association, and the American Statistical Association (Committee on National and International Statistical Standards)."--Foreword. - Includes bibliographical references and indexes. - Electronic reproduction; W. Conshohocken, Pa; ASTM International; 2011; Mode of access: World Wide Web; System requirements: Web browser; Access may be restricted to users at subscribing institutions. |
| Altri titoli varianti: | Product Testing with Consumers for Research Guidance |
| Titolo autorizzato: | Product Testing with Consumers for Research Guidance - Special Consumer Groups. Vol. 2 |
| ISBN: | 0-8031-5211-6 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910164324503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
ASTM special technical publication ; ; 1155.