Product Testing with Consumers for Research Guidance - Special Consumer Groups. Vol. 2

• Record Nr.: UNINA9910164324503321
• Autore: Wu L. S
• Pubbl/distr/stampa: [Place of publication not identified], : American Society for Testing & Materials, 1992
• ISBN: 0-8031-5211-6
• Descrizione fisica: 1 online resource (95 pages) : illustrations
• Collana: ASTM special technical publication ; ; 1155
• Disciplina: 658.575
• Soggetti: New products; Commercial products - Testing; Marketing research
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Sommario/riassunto: "ASTM Special Technical Publication 1035. - "ASTM Publication Code Number (PCN) 04-010350-36. - "The symposium was sponsored by ASTM Committee E-18 on Sensory Evaluation of Materials and Products, the Product Development Management Association, the American Marketing Association, and the American Statistical Association (Committee on National and International Statistical Standards)."--Foreword. - Includes bibliographical references and indexes. - Electronic reproduction; W. Conshohocken, Pa; ASTM International; 2011; Mode of access: World Wide Web; System requirements: Web browser; Access may be restricted to users at subscribing institutions.