Interpretations of Luxury [[electronic resource] ] : Exploring the Consumer Perspective / / by Linda Lisa Maria Turunen
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| Autore: |
Turunen Linda Lisa Maria
|
| Titolo: |
Interpretations of Luxury [[electronic resource] ] : Exploring the Consumer Perspective / / by Linda Lisa Maria Turunen
|
| Pubblicazione: | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Edizione: | 1st ed. 2018. |
| Descrizione fisica: | 1 online resource (XIII, 191 p. 5 illus., 1 illus. in color.) |
| Disciplina: | 650 |
| Soggetto topico: | Luxury goods industry |
| Branding (Marketing) | |
| Motivation research (Marketing) | |
| Trade | |
| Business | |
| Commerce | |
| Globalization | |
| Markets | |
| Luxury | |
| Branding | |
| Consumer Behavior | |
| Emerging Markets/Globalization | |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Part I. Fundamentals of Luxury- 1. Introduction -- 2. Concept of Luxury through the Lens of History -- 3. Evolution of Global Luxury Brands -- 4. Luxury Consumption and Consumption of Luxury Goods -- Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness -- 6. Extended Product: Value in Use and Consumption -- 7. Perceived Authenticity -- 8. Perceived Uniqueness -- 9. Context Specificity of Luxuriousness -- 10. Conclusion: Reflections of Luxury. |
| Sommario/riassunto: | Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars. |
| Titolo autorizzato: | Interpretations of Luxury |
| ISBN: | 3-319-60870-3 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910298202203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Palgrave Advances in Luxury, . 2662-1061