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010   $a3-319-60870-3
024 7 $a10.1007/978-3-319-60870-9
035   $a(CKB)4100000000586998
035   $a(DE-He213)978-3-319-60870-9
035   $a(MiAaPQ)EBC5047788
035   $a(PPN)222236647
035   $a(EXLCZ)994100000000586998
100   $a20170915d2018      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aInterpretations of Luxury $eExploring the Consumer Perspective /$fby Linda Lisa Maria Turunen
205   $a1st ed. 2018.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2018.
215   $a1 online resource (XIII, 191 p. 5 illus., 1 illus. in color.) 
225 1 $aPalgrave Advances in Luxury,$x2662-1061
311   $a3-319-60869-X 
320   $aIncludes bibliographical references and index.
327   $aPart I. Fundamentals of Luxury- 1. Introduction -- 2. Concept of Luxury through the Lens of History -- 3. Evolution of Global Luxury Brands -- 4. Luxury Consumption and Consumption of Luxury Goods -- Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness -- 6. Extended Product: Value in Use and Consumption -- 7. Perceived Authenticity -- 8. Perceived Uniqueness -- 9. Context Specificity of Luxuriousness -- 10. Conclusion: Reflections of Luxury.
330   $aExploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ?luxury? in today?s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.
410  0$aPalgrave Advances in Luxury,$x2662-1061
606   $aLuxury goods industry
606   $aBranding (Marketing)
606   $aMotivation research (Marketing)
606   $aTrade
606   $aBusiness
606   $aCommerce
606   $aGlobalization
606   $aMarkets
606   $aLuxury$3https://scigraph.springernature.com/ontologies/product-market-codes/527110
606   $aBranding$3https://scigraph.springernature.com/ontologies/product-market-codes/513070
606   $aConsumer Behavior$3https://scigraph.springernature.com/ontologies/product-market-codes/513060
606   $aTrade$3https://scigraph.springernature.com/ontologies/product-market-codes/527010
606   $aEmerging Markets/Globalization$3https://scigraph.springernature.com/ontologies/product-market-codes/525010
615  0$aLuxury goods industry.
615  0$aBranding (Marketing).
615  0$aMotivation research (Marketing).
615  0$aTrade.
615  0$aBusiness.
615  0$aCommerce.
615  0$aGlobalization.
615  0$aMarkets.
615 14$aLuxury.
615 24$aBranding.
615 24$aConsumer Behavior.
615 24$aTrade.
615 24$aEmerging Markets/Globalization.
676   $a650
700   $aTurunen$b Linda Lisa Maria$4aut$4http://id.loc.gov/vocabulary/relators/aut$01059025
906   $aBOOK
912   $a9910298202203321
996   $aInterpretations of Luxury$92503736
997   $aUNINA