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The seduction of Brazil : the Americanization of Brazil during World War II / / Antonio Pedro Tota ; translated by Lorena B. Ellis ; foreword and commentary by Daniel J. Greenberg



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Autore: Tota Antonio Pedro Visualizza persona
Titolo: The seduction of Brazil : the Americanization of Brazil during World War II / / Antonio Pedro Tota ; translated by Lorena B. Ellis ; foreword and commentary by Daniel J. Greenberg Visualizza cluster
Pubblicazione: Austin, : University of Texas Press, Teresa Lozano Long Institute of Latin American Studies, 2009
Edizione: 1st ed.
Descrizione fisica: xxi, 159 p., [25] p. of plates : ill
Disciplina: 303.48/28107309044
Soggetto topico: Popular culture - Brazil
Popular culture - United States
Soggetto geografico: Brazil Civilization American influences
Brazil History 1930-1945
United States Relations Brazil
Brazil Relations United States
Brazil In mass media
Altri autori: GreenbergDaniel Joseph <1948->  
TotaAntonio Pedro  
Note generali: "Not an exact translation of the first edition of O imperialismo sedutor, published in Brazil in 2000; it is based on a text revised by the author"--P. [v].
Translated from the Portuguese.
Nota di bibliografia: Includes bibliographical references (p. 139-151) and index.
Nota di contenuto: Frontmatter -- Contents -- Foreword -- Acknowledgments -- List of Abbreviations -- Introduction -- 1. A True “Factory of Ideologies” -- 2. Brazil for the Americans -- 3. The Boogie-Woogie in the Favela, or the Brazilian Attraction to the American Standard of Living -- Conclusion -- Notes -- Bibliography -- Illustration Credits -- Name Index
Sommario/riassunto: Following completion of the U.S. air base in Natal, Brazil, in 1942, U.S. airmen departing for North Africa during World War II communicated with Brazilian mechanics with a thumbs-up before starting their engines. This sign soon replaced the Brazilian tradition of touching the earlobe to indicate agreement, friendship, and all that was positive and good—yet another indication of the Americanization of Brazil under way during this period. In this translation of O Imperialismo Sedutor, Antonio Pedro Tota considers both the Good Neighbor Policy and broader cultural influences to argue against simplistic theories of U.S. cultural imperialism and exploitation. He shows that Brazilians actively interpreted, negotiated, and reconfigured U.S. culture in a process of cultural recombination. The market, he argues, was far more important in determining the nature of this cultural exchange than state-directed propaganda efforts because Brazil already was primed to adopt and disseminate American culture within the framework of its own rapidly expanding market for mass culture. By examining the motives and strategies behind rising U.S. influence and its relationship to a simultaneous process of cultural and political centralization in Brazil, Tota shows that these processes were not contradictory, but rather mutually reinforcing. The Seduction of Brazil brings greater sophistication to both Brazilian and American understanding of the forces at play during this period, and should appeal to historians as well as students of Latin America, culture, and communications.
Titolo autorizzato: The seduction of Brazil  Visualizza cluster
ISBN: 0-292-79241-7
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910815275103321
Lo trovi qui: Univ. Federico II
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Serie: LLILAS Translations from Latin America series.