LEADER 04519nam 2200721 a 450 001 9910815275103321 005 20200520144314.0 010 $a0-292-79241-7 024 7 $a10.7560/719934 035 $a(CKB)2560000000015191 035 $a(SSID)ssj0000427901 035 $a(PQKBManifestationID)11320139 035 $a(PQKBTitleCode)TC0000427901 035 $a(PQKBWorkID)10413804 035 $a(PQKB)10511909 035 $a(MiAaPQ)EBC3443492 035 $a(OCoLC)646066477 035 $a(MdBmJHUP)muse2402 035 $a(Au-PeEL)EBL3443492 035 $a(CaPaEBR)ebr10399564 035 $a(DE-B1597)588191 035 $a(OCoLC)1286808111 035 $a(DE-B1597)9780292792418 035 $a(EXLCZ)992560000000015191 100 $a20090217d2009 ub 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe seduction of Brazil $ethe Americanization of Brazil during World War II /$fAntonio Pedro Tota ; translated by Lorena B. Ellis ; foreword and commentary by Daniel J. Greenberg 205 $a1st ed. 210 $aAustin $cUniversity of Texas Press, Teresa Lozano Long Institute of Latin American Studies$d2009 215 $axxi, 159 p., [25] p. of plates $cill 225 1 $aLLILAS Translations from Latin America series 300 $a"Not an exact translation of the first edition of O imperialismo sedutor, published in Brazil in 2000; it is based on a text revised by the author"--P. [v]. 300 $aTranslated from the Portuguese. 311 $a0-292-71993-0 320 $aIncludes bibliographical references (p. 139-151) and index. 327 $tFrontmatter -- $tContents -- $tForeword -- $tAcknowledgments -- $tList of Abbreviations -- $tIntroduction -- $t1. A True ?Factory of Ideologies? -- $t2. Brazil for the Americans -- $t3. The Boogie-Woogie in the Favela, or the Brazilian Attraction to the American Standard of Living -- $tConclusion -- $tNotes -- $tBibliography -- $tIllustration Credits -- $tName Index 330 $aFollowing completion of the U.S. air base in Natal, Brazil, in 1942, U.S. airmen departing for North Africa during World War II communicated with Brazilian mechanics with a thumbs-up before starting their engines. This sign soon replaced the Brazilian tradition of touching the earlobe to indicate agreement, friendship, and all that was positive and good?yet another indication of the Americanization of Brazil under way during this period. In this translation of O Imperialismo Sedutor, Antonio Pedro Tota considers both the Good Neighbor Policy and broader cultural influences to argue against simplistic theories of U.S. cultural imperialism and exploitation. He shows that Brazilians actively interpreted, negotiated, and reconfigured U.S. culture in a process of cultural recombination. The market, he argues, was far more important in determining the nature of this cultural exchange than state-directed propaganda efforts because Brazil already was primed to adopt and disseminate American culture within the framework of its own rapidly expanding market for mass culture. By examining the motives and strategies behind rising U.S. influence and its relationship to a simultaneous process of cultural and political centralization in Brazil, Tota shows that these processes were not contradictory, but rather mutually reinforcing. The Seduction of Brazil brings greater sophistication to both Brazilian and American understanding of the forces at play during this period, and should appeal to historians as well as students of Latin America, culture, and communications. 410 0$aLLILAS Translations from Latin America series. 606 $aPopular culture$zBrazil 606 $aPopular culture$zUnited States 607 $aBrazil$xCivilization$xAmerican influences 607 $aBrazil$xHistory$y1930-1945 607 $aUnited States$xRelations$zBrazil 607 $aBrazil$xRelations$zUnited States 607 $aBrazil$xIn mass media 615 0$aPopular culture 615 0$aPopular culture 676 $a303.48/28107309044 700 $aTota$b Antonio Pedro$01681274 701 $aGreenberg$b Daniel Joseph$f1948-$01681275 701 $aTota$b Antonio Pedro$01681274 712 02$aTeresa Lozano Long Institute of Latin American Studies. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910815275103321 996 $aThe seduction of Brazil$94050593 997 $aUNINA