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The Campaign Manager : Running and Winning Local Elections / / by Catherine Shaw
| The Campaign Manager : Running and Winning Local Elections / / by Catherine Shaw |
| Autore | Shaw Catherine M (Catherine Marie), <1955-> |
| Edizione | [Fifth edition.] |
| Pubbl/distr/stampa | Boca Raton, FL : , : Routledge, , [2018] |
| Descrizione fisica | 1 online resource (441 p.) |
| Disciplina |
300
324.70973 |
| Soggetto topico |
Campaign management - United States
Campaign management Local elections - United States |
| ISBN |
0-429-96309-2
0-429-49454-8 0-8133-4864-1 |
| Classificazione | POL000000POL040040POL008000POL016000POL043000POL025000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; How to Use This Handbook; The Framework; The Layout; Know the Law; The Ten Commandments of Campaigning; The Cardinal Sins of Campaigning; 1. Precinct Analysis: The Sinners, the Saints, and the Savables; Context of Neighborhood; Independents; The Under vote; Finding Swing Voters; 2. The Campaign Team and Volunteer Organization; The Campaign Committee; The Treasurer; The Campaign Manager; The Campaign Chair or Co-Chairs; Volunteer Organization; Applying the Methodology; Phone Banks; Clerical Workers; Time Allotments for Volunteer Tasks; 3. The Campaign Brochure
Campaign Theme and Message Development Polling; Brochure Development; Campaign Slogans; Logo; Layout; Voter's Pamphlet; 4. Digital and Social Media; Understanding Demographics: Who Uses Social Media?; Ten Tips for Building a Digital Footprint for an Election; The Minor Leagues: Social Media Essentials; The Major Leagues: Data-Driven Campaigning; Tech Trends in Political Elections; Takeaways; 5. Fundraising; Early Endorsements = Early Money - Early Media Buys; Campaign Budget; Direct Mail for Money; Special Events; Candidate Calls to Raise Money; Calling for Money for Ballot Measures Raising Money on the Web Fundraising Ideas That Take Less Than One Month of Preparation; The World's Smallest Brochure: Direct Mail That Works; Fundraising Through Email; Keeping Track of Donations; Thank-You Notes; 6. Lawn Signs; To Be or Not to Be; Logo and General Information; Location, Location, Location; Assembling Lawn Signs; Cutting Turf; Lawn Sign Installation; Signs; Maintenance of Signs; Lawn Sign Removal: My Kingdom for a Pickup; Bumper Stickers and Buttons; 7. Targeting Voters; Finding the Likely Voter; Partisan Gaps; Canvassing; Direct Mail; Tracking Polls; 8. Media Print Media: Paid and Unpaid Fielding Questions from the Press; Radio and Television; Production; 9. The Candidate; The Lay of the Land; Packaging the Candidate; Stay on Message; Outsider Campaign Versus Incumbent Campaign; Debates; Fielding Negative Questions; Developing Your Public Speaking Skills; Write-In, Third-Party, and Nonpartisan Candidates; Media and the Candidates; Negative Campaigning; Do's and Don'ts of Attacks; Recall; A Petition is Pulled!; 10. The Issue-Based Campaign; Initiative and Referendum; Local Preemption; Polling and the Issue-Based Campaign; Speakers' Bureau Saving Our Libraries Special Districts; Investing in Education; Packaging the Issue-Based Campaign; Files in the Ointment: The Double Majority, Independents, and the Super Majority; The State Initiative and Referendum Process; 11. Getting Out the Vote (GOTV); The Essentials; Identifying Your Voters; Last-Minute Efforts to Activate Voters; Poll Watching; The Absentee Ballot and Early Vote; Vote by Mail; Organizing the GOTV Phone Banks; 12. The Campaign Plan; Begin with a Flowchart; The Campaign Calendar; The Campaign Plan; 13. After the Ball; Election Night; Retiring a Campaign Debt; Afterword Notes |
| Record Nr. | UNINA-9910787641303321 |
Shaw Catherine M (Catherine Marie), <1955->
|
||
| Boca Raton, FL : , : Routledge, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Campaign Manager : Running and Winning Local Elections / / by Catherine Shaw
| The Campaign Manager : Running and Winning Local Elections / / by Catherine Shaw |
| Autore | Shaw Catherine M (Catherine Marie), <1955-> |
| Edizione | [Fifth edition.] |
| Pubbl/distr/stampa | Boca Raton, FL : , : Routledge, , [2018] |
| Descrizione fisica | 1 online resource (441 p.) |
| Disciplina |
300
324.70973 |
| Soggetto topico |
Campaign management - United States
Campaign management Local elections - United States |
| ISBN |
0-429-96309-2
0-429-49454-8 0-8133-4864-1 |
| Classificazione | POL000000POL040040POL008000POL016000POL043000POL025000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; How to Use This Handbook; The Framework; The Layout; Know the Law; The Ten Commandments of Campaigning; The Cardinal Sins of Campaigning; 1. Precinct Analysis: The Sinners, the Saints, and the Savables; Context of Neighborhood; Independents; The Under vote; Finding Swing Voters; 2. The Campaign Team and Volunteer Organization; The Campaign Committee; The Treasurer; The Campaign Manager; The Campaign Chair or Co-Chairs; Volunteer Organization; Applying the Methodology; Phone Banks; Clerical Workers; Time Allotments for Volunteer Tasks; 3. The Campaign Brochure
Campaign Theme and Message Development Polling; Brochure Development; Campaign Slogans; Logo; Layout; Voter's Pamphlet; 4. Digital and Social Media; Understanding Demographics: Who Uses Social Media?; Ten Tips for Building a Digital Footprint for an Election; The Minor Leagues: Social Media Essentials; The Major Leagues: Data-Driven Campaigning; Tech Trends in Political Elections; Takeaways; 5. Fundraising; Early Endorsements = Early Money - Early Media Buys; Campaign Budget; Direct Mail for Money; Special Events; Candidate Calls to Raise Money; Calling for Money for Ballot Measures Raising Money on the Web Fundraising Ideas That Take Less Than One Month of Preparation; The World's Smallest Brochure: Direct Mail That Works; Fundraising Through Email; Keeping Track of Donations; Thank-You Notes; 6. Lawn Signs; To Be or Not to Be; Logo and General Information; Location, Location, Location; Assembling Lawn Signs; Cutting Turf; Lawn Sign Installation; Signs; Maintenance of Signs; Lawn Sign Removal: My Kingdom for a Pickup; Bumper Stickers and Buttons; 7. Targeting Voters; Finding the Likely Voter; Partisan Gaps; Canvassing; Direct Mail; Tracking Polls; 8. Media Print Media: Paid and Unpaid Fielding Questions from the Press; Radio and Television; Production; 9. The Candidate; The Lay of the Land; Packaging the Candidate; Stay on Message; Outsider Campaign Versus Incumbent Campaign; Debates; Fielding Negative Questions; Developing Your Public Speaking Skills; Write-In, Third-Party, and Nonpartisan Candidates; Media and the Candidates; Negative Campaigning; Do's and Don'ts of Attacks; Recall; A Petition is Pulled!; 10. The Issue-Based Campaign; Initiative and Referendum; Local Preemption; Polling and the Issue-Based Campaign; Speakers' Bureau Saving Our Libraries Special Districts; Investing in Education; Packaging the Issue-Based Campaign; Files in the Ointment: The Double Majority, Independents, and the Super Majority; The State Initiative and Referendum Process; 11. Getting Out the Vote (GOTV); The Essentials; Identifying Your Voters; Last-Minute Efforts to Activate Voters; Poll Watching; The Absentee Ballot and Early Vote; Vote by Mail; Organizing the GOTV Phone Banks; 12. The Campaign Plan; Begin with a Flowchart; The Campaign Calendar; The Campaign Plan; 13. After the Ball; Election Night; Retiring a Campaign Debt; Afterword Notes |
| Record Nr. | UNINA-9910818469603321 |
|
Shaw Catherine M (Catherine Marie), <1955->
|
||
| Boca Raton, FL : , : Routledge, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||