LEADER 05941oam 2200721I 450 001 9910787641303321 005 20230608170622.0 010 $a0-429-96309-2 010 $a0-429-49454-8 010 $a0-8133-4864-1 035 $a(CKB)2670000000488804 035 $a(EBL)1319710 035 $a(SSID)ssj0001060686 035 $a(PQKBManifestationID)12432292 035 $a(PQKBTitleCode)TC0001060686 035 $a(PQKBWorkID)11097923 035 $a(PQKB)11410842 035 $a(MiAaPQ)EBC1319710 035 $a(Au-PeEL)EBL1319710 035 $a(CaPaEBR)ebr10819682 035 $a(CaONFJC)MIL562535 035 $a(OCoLC)868924953 035 $a(OCoLC)1029248915 035 $a(FlBoTFG)9780429494543 035 $a(EXLCZ)992670000000488804 100 $a20181122h20182014 uy 0 101 0 $aeng 135 $aur||####||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe Campaign Manager $eRunning and Winning Local Elections /$fby Catherine Shaw 205 $aFifth edition. 210 1$aBoca Raton, FL :$cRoutledge,$d[2018]. 210 4$dİ2014. 215 $a1 online resource (441 p.) 300 $aIncludes index. 311 $a0-367-31952-7 311 $a0-8133-4863-3 320 $aIncludes bibliographical references and index. 327 $aContents; Preface; How to Use This Handbook; The Framework; The Layout; Know the Law; The Ten Commandments of Campaigning; The Cardinal Sins of Campaigning; 1. Precinct Analysis: The Sinners, the Saints, and the Savables; Context of Neighborhood; Independents; The Under vote; Finding Swing Voters; 2. The Campaign Team and Volunteer Organization; The Campaign Committee; The Treasurer; The Campaign Manager; The Campaign Chair or Co-Chairs; Volunteer Organization; Applying the Methodology; Phone Banks; Clerical Workers; Time Allotments for Volunteer Tasks; 3. The Campaign Brochure 327 $aCampaign Theme and Message Development Polling; Brochure Development; Campaign Slogans; Logo; Layout; Voter's Pamphlet; 4. Digital and Social Media; Understanding Demographics: Who Uses Social Media?; Ten Tips for Building a Digital Footprint for an Election; The Minor Leagues: Social Media Essentials; The Major Leagues: Data-Driven Campaigning; Tech Trends in Political Elections; Takeaways; 5. Fundraising; Early Endorsements = Early Money - Early Media Buys; Campaign Budget; Direct Mail for Money; Special Events; Candidate Calls to Raise Money; Calling for Money for Ballot Measures 327 $aRaising Money on the Web Fundraising Ideas That Take Less Than One Month of Preparation; The World's Smallest Brochure: Direct Mail That Works; Fundraising Through Email; Keeping Track of Donations; Thank-You Notes; 6. Lawn Signs; To Be or Not to Be; Logo and General Information; Location, Location, Location; Assembling Lawn Signs; Cutting Turf; Lawn Sign Installation; Signs; Maintenance of Signs; Lawn Sign Removal: My Kingdom for a Pickup; Bumper Stickers and Buttons; 7. Targeting Voters; Finding the Likely Voter; Partisan Gaps; Canvassing; Direct Mail; Tracking Polls; 8. Media 327 $aPrint Media: Paid and Unpaid Fielding Questions from the Press; Radio and Television; Production; 9. The Candidate; The Lay of the Land; Packaging the Candidate; Stay on Message; Outsider Campaign Versus Incumbent Campaign; Debates; Fielding Negative Questions; Developing Your Public Speaking Skills; Write-In, Third-Party, and Nonpartisan Candidates; Media and the Candidates; Negative Campaigning; Do's and Don'ts of Attacks; Recall; A Petition is Pulled!; 10. The Issue-Based Campaign; Initiative and Referendum; Local Preemption; Polling and the Issue-Based Campaign; Speakers' Bureau 327 $aSaving Our Libraries Special Districts; Investing in Education; Packaging the Issue-Based Campaign; Files in the Ointment: The Double Majority, Independents, and the Super Majority; The State Initiative and Referendum Process; 11. Getting Out the Vote (GOTV); The Essentials; Identifying Your Voters; Last-Minute Efforts to Activate Voters; Poll Watching; The Absentee Ballot and Early Vote; Vote by Mail; Organizing the GOTV Phone Banks; 12. The Campaign Plan; Begin with a Flowchart; The Campaign Calendar; The Campaign Plan; 13. After the Ball; Election Night; Retiring a Campaign Debt; Afterword 327 $aNotes 330 3 $aSuccessful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. This handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level. Updates to the fifth edition include an entirely new chapter on social media and its influence on campaigning, new coverage on how to put together a campaign plan, and a new appendix on how to campaign on a budget. 606 $aCampaign management$zUnited States$vHandbooks, manuals, etc 606 $aCampaign management 606 $aLocal elections$zUnited States$vHandbooks, manuals, etc 615 0$aCampaign management 615 0$aCampaign management. 615 0$aLocal elections 676 $a300 676 $a324.70973 686 $aPOL000000$aPOL040040$aPOL008000$aPOL016000$aPOL043000$aPOL025000$2bisacsh 700 $aShaw$b Catherine M$g(Catherine Marie),$f1955-$01491292 801 0$bFlBoTFG 801 1$bFlBoTFG 906 $aBOOK 912 $a9910787641303321 996 $aThe Campaign Manager$93713083 997 $aUNINA