The Perception of Quality : Mapping Product and Service Quality to Consumer Perceptions / / by George N. Kenyon, Kabir C. Sen
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| Autore: |
Kenyon George N
|
| Titolo: |
The Perception of Quality : Mapping Product and Service Quality to Consumer Perceptions / / by George N. Kenyon, Kabir C. Sen
|
| Pubblicazione: | London : , : Springer London : , : Imprint : Springer, , 2015 |
| Edizione: | 1st ed. 2015. |
| Descrizione fisica: | 1 online resource (269 p.) |
| Disciplina: | 620 |
| 620.0042 | |
| 658.56 | |
| 658.8 | |
| Soggetto topico: | Engineering design |
| Quality control | |
| Reliability | |
| Industrial safety | |
| Marketing | |
| Engineering Design | |
| Quality Control, Reliability, Safety and Risk | |
| Persona (resp. second.): | SenKabir C |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | Creating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions. |
| Sommario/riassunto: | Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses. |
| Titolo autorizzato: | The Perception of Quality |
| ISBN: | 1-4471-6627-2 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910299847403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |