LEADER 03575nam  22007095  450 
001 9910299847403321
005 20200701160544.0
010   $a1-4471-6627-2
024 7 $a10.1007/978-1-4471-6627-6
035   $a(CKB)3710000000291403
035   $a(EBL)1964764
035   $a(OCoLC)897115917
035   $a(SSID)ssj0001386264
035   $a(PQKBManifestationID)11860968
035   $a(PQKBTitleCode)TC0001386264
035   $a(PQKBWorkID)11373888
035   $a(PQKB)10514898
035   $a(DE-He213)978-1-4471-6627-6
035   $a(MiAaPQ)EBC1964764
035   $a(PPN)183090020
035   $a(EXLCZ)993710000000291403
100   $a20141125d2015      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe Perception of Quality $eMapping Product and Service Quality to Consumer Perceptions /$fby George N. Kenyon, Kabir C. Sen
205   $a1st ed. 2015.
210  1$aLondon :$cSpringer London :$cImprint: Springer,$d2015.
215   $a1 online resource (269 p.)
300   $aDescription based upon print version of record.
311   $a1-4471-6626-4 
320   $aIncludes bibliographical references.
327   $aCreating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions.
330   $aExploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book.   This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
606   $aEngineering design
606   $aQuality control
606   $aReliability
606   $aIndustrial safety
606   $aMarketing
606   $aEngineering Design$3https://scigraph.springernature.com/ontologies/product-market-codes/T17020
606   $aQuality Control, Reliability, Safety and Risk$3https://scigraph.springernature.com/ontologies/product-market-codes/T22032
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
615  0$aEngineering design.
615  0$aQuality control.
615  0$aReliability.
615  0$aIndustrial safety.
615  0$aMarketing.
615 14$aEngineering Design.
615 24$aQuality Control, Reliability, Safety and Risk.
615 24$aMarketing.
676   $a620
676   $a620.0042
676   $a658.56
676   $a658.8
700   $aKenyon$b George N$4aut$4http://id.loc.gov/vocabulary/relators/aut$0720942
702   $aSen$b Kabir C$4aut$4http://id.loc.gov/vocabulary/relators/aut
906   $aBOOK
912   $a9910299847403321
996   $aThe Perception of Quality$92510232
997   $aUNINA