Acceptance and Resistance of Innovative Technologies : Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics and Sustainability / / by Jan-Lukas Selter

• Autore: Selter Jan-Lukas
• Pubblicazione: Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2025
• Edizione: 1st ed. 2025.
• Descrizione fisica: 1 online resource (248 pages)
• Disciplina: 658.8
• Soggetto topico: Marketing; Technological innovations; Technology - Philosophy; Innovation and Technology Management; Philosophy of Technology
• Nota di contenuto: Introduction -- Structure and Content of the Essays -- Essays -- General Conclusion.
• Sommario/riassunto: The book examines the adoption of different innovative technologies and explores the behavioral intention of both consumers and companies of using these technologies. Both determinants of acceptance and resistance of technology are considered by referring to the Unified Theory of Acceptance and Use of Technology and the Innovation Resistance Theory. The six essays in this publication relate to six innovative technologies and approaches. This entails an examination of technologies that either involve ethical challenges or are designed with the objective of achieving (ecological) sustainability. About the author Jan-Lukas Selter works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on the acceptance and resistance of innovative technologies with a focus on ethics and sustainability.
• Titolo autorizzato: Acceptance and Resistance of Innovative Technologies
• ISBN: 3-658-48594-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9911011348403321
• Lo trovi qui: Univ. Federico II
• Serie: Handel und Internationales Marketing Retailing and International Marketing, . 2626-3335