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200 10$aAcceptance and Resistance of Innovative Technologies $eInvestigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics and Sustainability /$fby Jan-Lukas Selter
205   $a1st ed. 2025.
210  1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2025.
215   $a1 online resource (248 pages)
225 1 $aHandel und Internationales Marketing Retailing and International Marketing,$x2626-3335
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327   $aIntroduction -- Structure and Content of the Essays -- Essays -- General Conclusion.
330   $aThe book examines the adoption of different innovative technologies and explores the behavioral intention of both consumers and companies of using these technologies. Both determinants of acceptance and resistance of technology are considered by referring to the Unified Theory of Acceptance and Use of Technology and the Innovation Resistance Theory. The six essays in this publication relate to six innovative technologies and approaches. This entails an examination of technologies that either involve ethical challenges or are designed with the objective of achieving (ecological) sustainability. About the author Jan-Lukas Selter works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on the acceptance and resistance of innovative technologies with a focus on ethics and sustainability.
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606   $aTechnological innovations
606   $aTechnology$xPhilosophy
606   $aMarketing
606   $aInnovation and Technology Management
606   $aPhilosophy of Technology
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615  0$aTechnological innovations.
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615 14$aMarketing.
615 24$aInnovation and Technology Management.
615 24$aPhilosophy of Technology.
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