Key Developments in International Marketing : Influential Contributions and Future Avenues for Research / / edited by Saeed Samiee, Constantine S. Katsikeas, Petra Riefler

• Autore: Samiee Saeed
• Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2024
• Edizione: 1st ed. 2024.
• Descrizione fisica: 1 online resource (550 pages)
• Disciplina: 658.848
• Soggetto topico: International business enterprises; Marketing; International Business
• Altri autori: KatsikeasConstantine S RieflerPetra
• Nota di contenuto: Chapter 1: Introduction -- Part A: From Exporter to the Born-Global Firm.-Chapter 2: Innovation, organizational capabilities, and the born-global firm -- Chapter 3: The export development process: an intergrative review of empirical models -- Part B: International Buyer-Seller Relationships and Partnerships -- Chapter 4: Trust and performance in cross-border marketing partnerships: A behavioral approach -- Part C: Brands and Branding in International Marketing -- Chapter 5: How perceived brand globalness creates brand value:- Chapter 6: Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations -- Part D: The Consumer in International Marketing -- Chapter 7: Cosmopolitan consumers as a target group for segmentation -- Chapter 8: Us versus them, or us versus everyone? Delineating consumer aversion to foreign goods -- Part E: New Frontiers in International Marketing -- Chapter 9: Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation -- Chapter 10: Sharing economy: International marketing strategies.
• Sommario/riassunto: International marketing (IM) is a core disciplinary area within the broader international business (IB) field. This book revisits 7 highly cited articles from the Journal of International Business Studies that address important topics in IM such as country entry modes and choices, international branding decisions, managing cross-border seller-buyer relationships, and international branding strategies. The collection is complemented by 2 recently published articles tackling new frontiers in IM/IB. Each of the 9 works is complemented with timely retrospectives by the original authors and other leading scholars. This collection provides readers with a careful selection of highly influential and timely works from the IM literature that will continue to greatly contribute to the IB discipline, with an emphasis on future research directions from leading scholars in the field. Saeed Samiee is Collins Professor of Marketing and International Business at the University of Tulsa. His research focuses on various aspects of strategy in international and global contexts with a particular attention to marketing-related issues. He is the 2017 recipient of the Significant Contributions to Global Marketing Award (Lifetime Achievement Award) from the AMA Global Marketing SIG, the 2004 Cavusgil Award, and the 2020 Thorelli Award. Constantine Katsikeas is the Arnold Ziff Research Chair and Professor of Marketing and International Management at Leeds University Business School. His interests lie in international marketing and export management, sales management, cross-border interfirm relationships, and strategic alliances. He has twice (2013 and 2015) received the AMA Global Marketing SIG’s Excellence in Global Marketing Award, the 2006 Thorelli Award, and the 1999 Cavusgil Award. Petra Riefler is Chaired Professor of Marketing at the University of Natural Resources and Life Sciences Vienna, Austria. Her work focuses on international consumer behavior and branding. She is recipient of 2022 Hans B. Thorelli Award. .
• Titolo autorizzato: Key Developments in International Marketing
• ISBN: 3-031-17366-X
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910845096903321
• Lo trovi qui: Univ. Federico II
• Serie: JIBS Special Collections, . 2397-8783