Symposium on Measurement of Consumer Wants
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| Autore: |
Paul Olmstead
|
| Titolo: |
Symposium on Measurement of Consumer Wants
|
| Pubblicazione: | [Place of publication not identified], : American Society for Testing & Materials, 1952 |
| Descrizione fisica: | 1 online resource (61 pages) : illustrations |
| Disciplina: | 382.072 |
| Soggetto topico: | Market surveys |
| Consumers | |
| Interviewing | |
| Persona (resp. second.): | OlmsteadPaul S. |
| BallH. J. | |
| DennisAlbert E. | |
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di bibliografia: | Includes bibliographical references (pages 59-60). |
| Sommario/riassunto: | "ASTM special technical publication no. 117. - "Symposium on Measurement of Consumer Wants were presented at the Twentieth and Twenty-second Sessions of the Fifty-fourth Annual Meeting of the American Society for Testing Materials held in Atlantic City, N.J., June 21, 1951"--Foreword. - "Symposium was arranged for the Administrative Committee on Ultimate Consumer Goods."-- Foreword. - Includes bibliographical references. - Electronic reproduction; W. Conshohocken, Pa; ASTM International; 2011; Mode of access: World Wide Web; System requirements: Web browser; Access may be restricted to users at subscribing institutions. |
| Titolo autorizzato: | Symposium on Measurement of Consumer Wants |
| ISBN: | 0-8031-6986-8 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910164322903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
ASTM special technical publication ; ; 117.