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Record Nr. |
UNINA9910164322903321 |
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Autore |
Paul Olmstead |
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Titolo |
Symposium on Measurement of Consumer Wants |
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Pubbl/distr/stampa |
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[Place of publication not identified], : American Society for Testing & Materials, 1952 |
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ISBN |
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Descrizione fisica |
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1 online resource (61 pages) : illustrations |
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Collana |
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ASTM special technical publication ; ; 117 |
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Disciplina |
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Soggetti |
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Market surveys |
Consumers |
Interviewing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references (pages 59-60). |
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Sommario/riassunto |
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"ASTM special technical publication no. 117. - "Symposium on Measurement of Consumer Wants were presented at the Twentieth and Twenty-second Sessions of the Fifty-fourth Annual Meeting of the American Society for Testing Materials held in Atlantic City, N.J., June 21, 1951"--Foreword. - "Symposium was arranged for the Administrative Committee on Ultimate Consumer Goods."-- Foreword. - Includes bibliographical references. - Electronic reproduction; W. Conshohocken, Pa; ASTM International; 2011; Mode of access: World Wide Web; System requirements: Web browser; Access may be restricted to users at subscribing institutions. |
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