Customer 360 : How Data, AI, and Trust Change Everything
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| Autore: |
Kihn Martin
|
| Titolo: |
Customer 360 : How Data, AI, and Trust Change Everything
|
| Pubblicazione: | 2024 |
| Newark : , : John Wiley & Sons, Incorporated, , 2024 | |
| ©2025 | |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (254 pages) |
| Disciplina: | 658.812 |
| Soggetto topico: | Customer services - Technological innovations |
| Artificial intelligence | |
| Classificazione: | BUS020000BUS041000BUS071000 |
| Altri autori: |
LinAndrea Chen
|
| Note generali: | Includes index. |
| Sommario/riassunto: | "The indispensable guide to the next wave of customer engagement from the team behind the world's leading customer relationship platform. Rooted in real-world examples, this book is the first to look at how leading companies are using new technologies like Data Clouds and Generative AI to transform their customers' experience across the entire lifecycle. In the same way that Customer Data Platforms revolutionized marketing, a new breed of platforms AI is breaking down barriers between departments like marketing and service and commerce -- and finally giving customers an experience that can Start Making Sense."-- |
| Titolo autorizzato: | Customer 360 |
| ISBN: | 9781394308668 |
| 1394308663 | |
| 9781394273638 | |
| 1394273630 | |
| 9781394273621 | |
| 1394273622 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9911018807003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |