LEADER 02298nam 22005893 450 001 9911018807003321 005 20241214110033.0 010 $a9781394308668 010 $a1394308663 010 $a9781394273638 010 $a1394273630 010 $a9781394273621 010 $a1394273622 035 $a(MiAaPQ)EBC31758746 035 $a(Au-PeEL)EBL31758746 035 $a(CKB)36516530500041 035 $a(CaSebORM)9781394273614 035 $a(OCoLC)1465270773 035 $a(OCoLC-P)1465270773 035 $a(ODN)ODN0011342293 035 $a(Perlego)4620374 035 $a(EXLCZ)9936516530500041 100 $a20241111d2024 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCustomer 360 $eHow Data, AI, and Trust Change Everything 205 $a1st ed. 210 $d2024 210 1$aNewark :$cJohn Wiley & Sons, Incorporated,$d2024. 210 4$dİ2025. 215 $a1 online resource (254 pages) 300 $aIncludes index. 311 08$a1-394-27361-4 330 $a"The indispensable guide to the next wave of customer engagement from the team behind the world's leading customer relationship platform. Rooted in real-world examples, this book is the first to look at how leading companies are using new technologies like Data Clouds and Generative AI to transform their customers' experience across the entire lifecycle. In the same way that Customer Data Platforms revolutionized marketing, a new breed of platforms AI is breaking down barriers between departments like marketing and service and commerce -- and finally giving customers an experience that can Start Making Sense."--$cProvided by publisher. 606 $aCustomer services$xTechnological innovations 606 $aArtificial intelligence 615 0$aCustomer services$xTechnological innovations. 615 0$aArtificial intelligence. 676 $a658.812 686 $aBUS020000$aBUS041000$aBUS071000$2bisacsh 700 $aKihn$b Martin$01669999 701 $aLin$b Andrea Chen$01838839 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911018807003321 996 $aCustomer 360$94417918 997 $aUNINA