The handbook of communication and corporate social responsibility / / edited by yvind Ihlen, Jennifer Bartlett, and Steve May

• Pubblicazione: Malden, MA, : Wiley-Blackwell, 2011
• Descrizione fisica: 1 online resource (xxi, 585 pages) : illustrations
• Disciplina: 658.4/5
• Soggetto topico: Business communication; Mass media and business; Social responsibility of business
• Classificazione: SOC052000
• Altri autori: BartlettJennifer Ihlenyvind MaySteve <1961-> (Steve Kent)
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: The Handbook of Communication and Corporate Social Responsibility; Contents; Notes on Contributors; Acknowledgments; Part I Introduction; 1 Corporate Social Responsibility and Communication; 2 The Paradoxes of Communicating Corporate Social Responsibility; Part II Field Overviews; 3 Management, Communication, and Corporate Social Responsibility; 4 Public Relations and Corporate Social Responsibility; 5 Organizational Communication and Corporate Social Responsibility; 6 Marketing and Corporate Social Responsibility; 7 Reputation Management and Corporate Social Responsibility ; 8 Rhetoric and Corporate Social ResponsibilityPart III Corporate Social Responsibility Communication in Action; Concepts and Aspects; 9 Ethics: Corporate Social Responsibility, Power and Strategic Communication; 10 Risk Communication and Corporate Social Responsibility: The Essence of Sound Management for Risk Bearers, Generators and Arbiters; 11 Trust and Credibility as the Basis of Corporate Social Responsibility: (Mass-) Mediated Construction of Responsibility and Accountability; 12 Corporate Social Responsibility Communication and Dialogue ; 13 Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility14 The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication; 15 Significance of Sector-Specific Corporate Social Responsibility Initiatives: Status and Role in Different Sectors; Tools and Processes; 16 Corporate (Social) Responsibility and Issues Management: Motive and Rationale for Issue Discourse and Organizational Change; 17 Communicating Corporate Social Responsibility through Nonfinancial Reports ; 18 Communicating Corporate Social Responsibility through the Internet and Social Media19 Communicating Corporate Social Responsibility through Corporate Image Advertising; 20 New Partnerships for a New Generation of Corporate Social Responsibility; 21 Media Relations and Corporate Social Responsibility; 22 NGOs as Communicative Actors within Corporate Social Responsibility Efforts; 23 Communication and Corporate Social Responsibility: A Storytelling Perspective; Part IV Commentaries and Conclusions; 24 Interrogating the Communicative Dimensions of Corporate Social Responsibility ; 25 A Provocation: Thinking the "Social" into Corporate Social Responsibility26 Commentary: The View from Management; 27 The View from Organizational Studies: A Discourse-Based Understanding of Corporate Social Responsibility and Communication; 28 Conclusions and Take Away Points; Name Index; Subject Index
• Sommario/riassunto: This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
• Titolo autorizzato: The handbook of communication and corporate social responsibility
• ISBN: 1-118-07873-X; 1-299-15743-2; 1-4443-5112-5; 1-118-08324-5; 1-78268-527-8; 1-118-07866-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910141633603321
• Lo trovi qui: Univ. Federico II
• Serie: Handbooks in communication and media.