LEADER 04989nam 2200649Ia 450 001 9910141633603321 005 20200520144314.0 010 $a1-118-07873-X 010 $a1-299-15743-2 010 $a1-4443-5112-5 010 $a1-118-08324-5 010 $a1-78268-527-8 010 $a1-118-07866-7 035 $a(MiFhGG)GVRL8FJA 035 $a(OCoLC)757486957 035 $a(CKB)2670000000342540 035 $a(MiAaPQ)EBC818739 035 $a(EXLCZ)992670000000342540 100 $a20110225d2011 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $ctxt 182 $cc 183 $acr 200 04$aThe handbook of communication and corporate social responsibility /$fedited by yvind Ihlen, Jennifer Bartlett, and Steve May 210 $aMalden, MA $cWiley-Blackwell$d2011 215 $a1 online resource (xxi, 585 pages) $cillustrations 225 1 $aHandbooks in communication and media 300 $aDescription based upon print version of record. 311 $a1-4443-3634-7 311 $a1-118-72138-1 320 $aIncludes bibliographical references and index. 327 $aThe Handbook of Communication and Corporate Social Responsibility; Contents; Notes on Contributors; Acknowledgments; Part I Introduction; 1 Corporate Social Responsibility and Communication; 2 The Paradoxes of Communicating Corporate Social Responsibility; Part II Field Overviews; 3 Management, Communication, and Corporate Social Responsibility; 4 Public Relations and Corporate Social Responsibility; 5 Organizational Communication and Corporate Social Responsibility; 6 Marketing and Corporate Social Responsibility; 7 Reputation Management and Corporate Social Responsibility 327 $a8 Rhetoric and Corporate Social ResponsibilityPart III Corporate Social Responsibility Communication in Action; Concepts and Aspects; 9 Ethics: Corporate Social Responsibility, Power and Strategic Communication; 10 Risk Communication and Corporate Social Responsibility: The Essence of Sound Management for Risk Bearers, Generators and Arbiters; 11 Trust and Credibility as the Basis of Corporate Social Responsibility: (Mass-) Mediated Construction of Responsibility and Accountability; 12 Corporate Social Responsibility Communication and Dialogue 327 $a13 Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility14 The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication; 15 Significance of Sector-Specific Corporate Social Responsibility Initiatives: Status and Role in Different Sectors; Tools and Processes; 16 Corporate (Social) Responsibility and Issues Management: Motive and Rationale for Issue Discourse and Organizational Change; 17 Communicating Corporate Social Responsibility through Nonfinancial Reports 327 $a18 Communicating Corporate Social Responsibility through the Internet and Social Media19 Communicating Corporate Social Responsibility through Corporate Image Advertising; 20 New Partnerships for a New Generation of Corporate Social Responsibility; 21 Media Relations and Corporate Social Responsibility; 22 NGOs as Communicative Actors within Corporate Social Responsibility Efforts; 23 Communication and Corporate Social Responsibility: A Storytelling Perspective; Part IV Commentaries and Conclusions; 24 Interrogating the Communicative Dimensions of Corporate Social Responsibility 327 $a25 A Provocation: Thinking the "Social" into Corporate Social Responsibility26 Commentary: The View from Management; 27 The View from Organizational Studies: A Discourse-Based Understanding of Corporate Social Responsibility and Communication; 28 Conclusions and Take Away Points; Name Index; Subject Index 330 $aThis book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management 410 0$aHandbooks in communication and media. 606 $aBusiness communication 606 $aMass media and business 606 $aSocial responsibility of business 615 0$aBusiness communication. 615 0$aMass media and business. 615 0$aSocial responsibility of business. 676 $a658.4/5 686 $aSOC052000$2bisacsh 701 $aBartlett$b Jennifer$01757979 701 $aIhlen$b yvind$01757980 701 $aMay$b Steve$g(Steve Kent),$f1961-$01639759 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910141633603321 996 $aThe handbook of communication and corporate social responsibility$94196016 997 $aUNINA