Tactical inclusion : difference and vulnerability in U.S. military advertising / / Jeremiah Favara

• Autore: Favara Jeremiah <1982->
• Pubblicazione: Urbana : , : University of Illinois Press, , 2024; ©2024
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (275 pages) : illustrations
• Disciplina: 355.2/230973
• Soggetto topico: Advertising - Recruiting and enlistment - Social aspects - United States; Recrutement des armées - Publicité - Aspect social - États-Unis; Armed Forces - Minorities; Armed Forces - Women; Recruiting and enlistment
• Soggetto geografico: United States Armed Forces Recruiting, enlistment, etc History 20th century; United States Armed Forces Recruiting, enlistment, etc History 21st century; United States Armed Forces Minorities; United States Armed Forces Women; États-Unis Forces armées Minorités; United States
• Nota di bibliografia: Includes bibliographical references (pages 207-247) and index.
• Nota di contenuto: We'll hire you -- America at its best -- The military type -- Make the world a better place -- Walls always fall -- Conclusion : beyond tactical inclusion.
• Sommario/riassunto: "The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States. Starting at the dawn of the all-volunteer era, Jeremiah Favara illuminates the challenges at the heart of military inclusion by analyzing recruitment ads published in three commercial magazines: Sports Illustrated, Cosmopolitan, and Ebony. Favara draws on Black feminism, critical race theory, and queer of color critique to reveal how the military and advertisers affected change by deploying a set of strategies and practices called tactical inclusion. As Favara shows, tactical inclusion used representations of servicemembers in the new military to connect with people susceptible to recruiting efforts and rendered these new audiences vulnerable to, valuable to, and subject to state violence. Compelling and eye-opening, Tactical Inclusion combines original analysis with personal experience to chart advertising's role in building the all-volunteer military."--Provided by publisher.
• Altri titoli varianti: Difference and vulnerability in U.S. military advertising
• Titolo autorizzato: Tactical inclusion
• ISBN: 9780252056581; 0252056582; 9780252045721; 0252045726; 9780252087820; 0252087828
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9911009228803321
• Lo trovi qui: Univ. Federico II
• Serie: Feminist media studies (University of Illinois (System). Press).