04073nam 22007333 450 991100922880332120240912152242.09780252045721(cloth)0252045726(cloth)9780252087820(paperback)0252087828(paperback)9780252056581(ebook)0252056582(ebook)(OCoLC)1396560853(CKB)31449520700041(MiAaPQ)EBC31068138(Au-PeEL)EBL31068138(OCoLC)1430663090(Perlego)4390253(EXLCZ)993144952070004120240416h20242024 uy 0engurbn#|||maaaatxtrdacontentcrdamediacrrdacarrierTactical inclusion difference and vulnerability in U.S. military advertising /Jeremiah Favara1st ed.Urbana :University of Illinois Press,2024.©20241 online resource (275 pages) illustrationsFeminist Media StudiesPrint version: Favara, Jeremiah, 1982- Tactical inclusion Urbana : University of Illinois Press, 2024 9780252045721 (DLC) 2023034972 Includes bibliographical references (pages 207-247) and index.We'll hire you -- America at its best -- The military type -- Make the world a better place -- Walls always fall -- Conclusion : beyond tactical inclusion."The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States. Starting at the dawn of the all-volunteer era, Jeremiah Favara illuminates the challenges at the heart of military inclusion by analyzing recruitment ads published in three commercial magazines: Sports Illustrated, Cosmopolitan, and Ebony. Favara draws on Black feminism, critical race theory, and queer of color critique to reveal how the military and advertisers affected change by deploying a set of strategies and practices called tactical inclusion. As Favara shows, tactical inclusion used representations of servicemembers in the new military to connect with people susceptible to recruiting efforts and rendered these new audiences vulnerable to, valuable to, and subject to state violence. Compelling and eye-opening, Tactical Inclusion combines original analysis with personal experience to chart advertising's role in building the all-volunteer military."--Provided by publisher.Feminist media studies (University of Illinois (System). Press).http://viaf.org/viaf/305945785Difference and vulnerability in U.S. military advertisingAdvertisingRecruiting and enlistmentSocial aspectsUnited StatesRecrutement des arméesPublicitéAspect socialÉtats-UnisArmed ForcesMinoritiesfast(OCoLC)fst00814612Armed ForcesWomenfast(OCoLC)fst00814634Recruiting and enlistmentfast(OCoLC)fst01091944United StatesArmed ForcesRecruiting, enlistment, etcHistory20th centuryUnited StatesArmed ForcesRecruiting, enlistment, etcHistory21st centuryUnited StatesArmed ForcesMinoritiesUnited StatesArmed ForcesWomenÉtats-UnisForces arméesMinoritésUnited StatesfastAdvertisingRecruiting and enlistmentSocial aspectsRecrutement des arméesPublicitéAspect socialArmed ForcesMinorities.Armed ForcesWomen.Recruiting and enlistment.355.2/230973Favara Jeremiah1982-1826516DLCDLCDLCMiAaPQCaOWtU9911009228803321Tactical inclusion4394501UNINA