Donald Trump and the branding of the American presidency : the president of segments / / Kenneth M. Cosgrove
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| Autore: |
Cosgrove Kenneth M.
|
| Titolo: |
Donald Trump and the branding of the American presidency : the president of segments / / Kenneth M. Cosgrove
|
| Pubblicazione: | Cham, Switzerland : , : Springer International Publishing, , [2022] |
| ©2022 | |
| Descrizione fisica: | 1 online resource (241 pages) |
| Disciplina: | 324.70973 |
| Soggetto topico: | Political campaigns - United States - History - 21st century |
| Presidents - Election | |
| Nota di contenuto: | Intro -- Acknowledgments -- Introduction -- Contents -- 1 Donald Trump and the Branding of the American Presidency -- Notes -- References -- 2 The Old Order and Its Discontents -- Trump: The American Variant in the Populist Moment -- Notes -- References -- 3 Segmentation and Trump -- Notes -- References -- 4 Trump: Direct-to-Consumer -- Notes -- References -- 5 Trump: Race and Class -- Notes -- References -- 6 The Trump Brand Story: Attract and Repel -- Notes -- References -- 7 Brand Battle: Omnipresent Trump in Office and Beyond -- Notes -- Bibliography -- 8 The President of Segments -- Notes -- References -- Bibliography -- Index. |
| Titolo autorizzato: | Donald Trump and the Branding of the American Presidency |
| ISBN: | 3-030-30496-5 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910624385703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |