02065nam 2200409 450 991062438570332120230316142219.03-030-30496-5(MiAaPQ)EBC7129284(Au-PeEL)EBL7129284(CKB)25219271800041(EXLCZ)992521927180004120230316d2022 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierDonald Trump and the branding of the American presidency the president of segments /Kenneth M. CosgroveCham, Switzerland :Springer International Publishing,[2022]©20221 online resource (241 pages)Print version: Cosgrove, Kenneth M. Donald Trump and the Branding of the American Presidency Cham : Springer International Publishing AG,c2022 9783030304959 Intro -- Acknowledgments -- Introduction -- Contents -- 1 Donald Trump and the Branding of the American Presidency -- Notes -- References -- 2 The Old Order and Its Discontents -- Trump: The American Variant in the Populist Moment -- Notes -- References -- 3 Segmentation and Trump -- Notes -- References -- 4 Trump: Direct-to-Consumer -- Notes -- References -- 5 Trump: Race and Class -- Notes -- References -- 6 The Trump Brand Story: Attract and Repel -- Notes -- References -- 7 Brand Battle: Omnipresent Trump in Office and Beyond -- Notes -- Bibliography -- 8 The President of Segments -- Notes -- References -- Bibliography -- Index.Political campaignsUnited StatesHistory21st centuryPresidentsElectionPolitical campaignsHistoryPresidentsElection.324.70973Cosgrove Kenneth M.1264003MiAaPQMiAaPQMiAaPQBOOK9910624385703321Donald Trump and the Branding of the American Presidency2963246UNINA