Fundraising Principles for Faculty and Academic Leaders / / by Aaron Conley, Genevieve G. Shaker
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| Autore: |
Conley Aaron
|
| Titolo: |
Fundraising Principles for Faculty and Academic Leaders / / by Aaron Conley, Genevieve G. Shaker
|
| Pubblicazione: | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2021 |
| Edizione: | 1st ed. 2021. |
| Descrizione fisica: | 1 online resource (253 pages) : illustrations |
| Disciplina: | 378.106 |
| Soggetto topico: | Education, Higher |
| School management and organization | |
| Nonprofit organizations | |
| Education | |
| Higher Education | |
| Organization and Leadership | |
| Non-Profit Organizations and Public Enterprises | |
| Persona (resp. second.): | ShakerGenevieve G. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | 1. Fundraising for Academicians -- 2. Historical Perspectives on Academic Fundraising -- 3. Language Matters -- 4. Tenets of Operational Effectiveness -- 5. Understanding Donor Motivation -- 6. Applying the Identification Model -- 7. Engaging Potential Donors -- 8. Narrow Your Universe -- 9. The Annual Development Plan -- 10. Engaging Partners -- 11. Align Your Strategic Plan -- 12. Campaigns -- 13. Measuring Impact. - 14. Losing Oneself in a Great Cause -- 15. Don't Fear Fundraising. |
| Sommario/riassunto: | This book includes evidence-based insights and recommendations to help academicians excel in raising philanthropic support for their institutions and units. The book provides historical and contemporary perspectives on core concepts and data, research revealing donors’ giving motivations, engagement strategies and tactics for academic units, and guidance on management challenges including strategic plans, campaigns, and measuring performance. The authors include case studies in each section as examples of successful fundraising and volunteer-driven initiatives. The final section, contributed by Dean David D. Perlmutter, reinforces the book’s many practical and theoretical approaches to the fundamental responsibilities academic leaders face in raising philanthropic support. This book is grounded in the growing academic literature on philanthropy and written by scholars who were successful higher education fundraisers. |
| Titolo autorizzato: | Fundraising principles for faculty and academic leaders |
| ISBN: | 9783030664299 |
| 3030664295 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910483028103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Philanthropy and Education, . 2946-2401