Fundraising principles for faculty and academic leaders / / Aaron Conley, Genevieve G. Shaker

• Autore: Conley Aaron
• Pubblicazione: Cham, Switzerland : , : Palgrave Macmillan, , [2021]; ©2021
• Descrizione fisica: 1 online resource (253 pages) : illustrations
• Disciplina: 378.106
• Soggetto topico: Educational fund raising - United States; Recaptació de fons
• Soggetto geografico: Estats Units d'Amèrica
• Soggetto genere / forma: Llibres electrònics
• Persona (resp. second.): ShakerGenevieve G.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Intro -- Preface -- Contents -- About the Authors -- List of Figures -- List of Tables -- Part I Core Fundraising Concepts for the Non-fundraiser -- 1 Fundraising for Academicians -- Thinking Differently About Fundraising -- Fundamental Giving Data and Resources to Know and Share -- Giving USA -- Voluntary Support of Education -- NACUBO-TIAA Endowment Study -- The Costly Obsession with Alumni Giving Participation -- Conclusion -- Actionable Strategies -- Section I Case Study: A Culture of Philanthropy Catches up to a Top Business School -- References -- 2 Historical Perspectives on Academic Fundraising -- Harvard and the First Fundraisers -- Using Giving History in Storytelling -- Conclusion -- Actionable Strategies -- References -- 3 Language Matters -- Development and Fundraising Are Not the Same Thing -- Banned Words and Phrases -- Stewardship: Saying "Thank You" Like You Mean It -- Conclusion -- Actionable Strategies -- References -- 4 Tenets of Operational Effectiveness -- Building and Retaining an Advancement Team -- Alumni Relations -- Communications -- Corporate Relations -- Donor Relations/Stewardship -- Foundation Relations -- Internal Relations -- Other Constituents -- Annual Gifts -- Major Gifts -- Planned Gifts -- Development as a Profession -- Core Policies and Procedures -- Prospect Management -- Gift Proposals -- Gift Acceptance -- Ethical Fundraising -- Conclusion -- Actionable Strategies -- References -- Part II Research Insights to Drive Fundraising -- 5 Understanding Donor Motivation -- Giving Motives by Source: Individuals, Corporations, Foundations -- Individuals -- Corporations -- Foundations -- Other Organizations -- The Imperative of Empathy -- The Dangers of Thinking for the Donor -- Conclusion -- Actionable Strategies -- Section II Case Study: One Donor, Two Naming Gifts: The Motives for Giving -- Key Lessons. ; References -- 6 Applying the Identification Model -- Explaining the Identification Model -- Applying the Identification Model -- Discovering Hidden Networks -- Conclusion -- Actionable Strategies -- References -- 7 Engaging Potential Donors -- The Major Gift Process -- The Virtue of Patience -- Conclusion -- Actionable Strategies -- References -- Part III Operational Strategies and Tactics for the Academic Unit -- 8 Narrow Your Universe -- Finding More Needles in the Haystack -- Building and Managing a Portfolio -- Strategies for Meaningful Engagement -- Reaching an Alumni Population at Large -- Conclusion -- Actionable Strategies -- References -- 9 The Annual Development Plan -- Setting Priorities -- Core Components of the Plan -- Data Review -- Priority Horizon -- Priority Prospects -- Other Considerations -- Celebrating Success, Learning from Mistakes -- Conclusion -- Actionable Strategies -- References -- 10 Engaging Partners -- Collaborating with Faculty -- Utilizing the President, Provost, and Governing Board -- Presidents -- Provosts -- Governing Boards -- Working with Advisory Boards and Councils -- Involving Alumni Volunteers -- Coordinating with Students -- Students and Prospective Major Gift Donors -- Broader Student Philanthropy Programs -- Conclusion -- Actionable Strategies -- Section III Case Study: A Model Volunteer Structure for Engaging New Alumni Leaders -- References -- Part IV Executing Fundraising Plans and Initiatives -- 11 Align Your Strategic Plan -- Engaging Development in the Planning Process -- Alignment Exercise: Matching Donor Interests and Strategic Needs -- Conclusion -- Actionable Strategies -- Section IV Case Study: A Strategic Plan Informed and Inspired by Philanthropy -- References -- 12 Campaigns -- Campaign Fundamentals -- Pre-Campaign Planning -- Quiet Phase -- Campaign Kickoff & -- Public Phase. ; Campaign Closing & -- Celebration -- Stewardship & -- Campaign Impact -- The Role of Academic Leaders in a Campaign -- Conclusion -- Actionable Strategies -- References -- 13 Measuring Impact -- Measure More Than Dollars -- Recommended Academic Unit Metrics -- Dollars -- Donors -- Comparing Performance with Peers -- Conclusion -- Actionable Strategies -- References -- 14 Losing Oneself in a Great Cause -- Advancing the Cause of Higher Education -- Understand Where Charitable Dollars Come From -- Stay Focused on Strategic Donor Engagement -- Position Development as a Core Operational System -- Remember that Raising Money is a Team Effort -- Guard Against Complacency and Fear of Change -- Looking Ahead -- Conclusion -- Actionable Strategies -- References -- Part V A Dean's Perspective -- 15 Don't Fear Fund Raising -- Introduction, Donors Are Not Your Students -- You Don't Have to Stick to the Lesson Plan -- Part 1, The Ins and Outs of Asking 'Friends' for Money -- Part 2, Matching Donor Passion to Your Department's Needs -- Part 3, Learning How to Be the Public Face of Your Department -- Part 4, Why it's Important to Be Pedantic About Donor Intent -- Part 5, How to Be a Good Steward Once the Gift Has Been Given -- Part 6, How to Persuade Faculty Members to Buy in to a Campaign, or Even Help -- Index.
• Titolo autorizzato: Fundraising principles for faculty and academic leaders
• ISBN: 3-030-66429-5
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910483028103321
• Lo trovi qui: Univ. Federico II
• Serie: Philanthropy and Education