Competitive Digital Innovation [[electronic resource] ] : Transforming Products, Processes and Business Models to Win in the Digital Economy / / by Amit Basu, Steve Muylle
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| Autore: |
Basu Amit
|
| Titolo: |
Competitive Digital Innovation [[electronic resource] ] : Transforming Products, Processes and Business Models to Win in the Digital Economy / / by Amit Basu, Steve Muylle
|
| Pubblicazione: | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
| Edizione: | 1st ed. 2023. |
| Descrizione fisica: | 1 online resource (236 pages) |
| Disciplina: | 658.4063 |
| Soggetto topico: | Technological innovations |
| Strategic planning | |
| Leadership | |
| Innovation and Technology Management | |
| Business Strategy and Leadership | |
| Soggetto non controllato: | Economics |
| Business & Economics | |
| Altri autori: |
MuylleSteve
|
| Nota di contenuto: | Chapter 1: Introduction -- Chapter 2: Digitally Enhancing Market-facing Processes -- Chapter 3: Digitally Enhancing Existing Products -- Chapter 4: Creating New Digital Products -- Chapter 5: Engaging Consumers -- Chapter 6: Digital Intermediaries -- Chapter 7: Digital Revenue Models -- Chapter 8: Strategic Planning Models -- Chapter 9: Aligning with Strategic Priorities -- Chapter 10: Assessing Readiness for Digital Innovation -- Chapter 11: Evaluating Digitalization Initiatives. |
| Sommario/riassunto: | Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well established, it’s less clear how to leverage technology at the market interface. This often has strategic implications, and the goal of this book is help you connect digital innovation to business strategy. By understanding how to leverage digital technologies, you can redefine your market-facing business processes, your products, services and even your business models and stay competitive in today’s hybrid markets. This book provides a coherent and comprehensive approach to not just survive but rather thrive in the 21st Century global marketplace. With global, real-world examples and original frameworks, this is an ideal book for executives and anyone who wants to understand digital strategy. Highly practical but infused with rigorous research, it shows you how your business can use digital technologies to compete in today’s hybrid markets. |
| Titolo autorizzato: | Competitive Digital Innovation |
| ISBN: | 9783031234408 |
| 9783031234392 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910725089703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Palgrave Executive Essentials, . 2731-5622