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010   $a9783031234408$b(electronic bk.)
010   $z9783031234392
024 7 $a10.1007/978-3-031-23440-8
035   $a(MiAaPQ)EBC30545034
035   $a(Au-PeEL)EBL30545034
035   $a(OCoLC)1379444029
035   $a(DE-He213)978-3-031-23440-8
035   $a(BIP)086417172
035   $a(PPN)270617086
035   $a(CKB)26707049900041
035   $a(EXLCZ)9926707049900041
100   $a20230516d2023      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aCompetitive Digital Innovation $eTransforming Products, Processes and Business Models to Win in the Digital Economy  /$fby Amit Basu, Steve Muylle
205   $a1st ed. 2023.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2023.
215   $a1 online resource (236 pages)
225 1 $aPalgrave Executive Essentials,$x2731-5622
311 08$aPrint version: Basu, Amit Competitive Digital Innovation Cham : Springer International Publishing AG,c2023 9783031234392 
327   $aChapter 1: Introduction -- Chapter 2: Digitally Enhancing Market-facing Processes -- Chapter 3: Digitally Enhancing Existing Products -- Chapter 4: Creating New Digital Products -- Chapter 5: Engaging Consumers -- Chapter 6: Digital Intermediaries -- Chapter 7: Digital Revenue Models -- Chapter 8: Strategic Planning Models -- Chapter 9: Aligning with Strategic Priorities -- Chapter 10: Assessing Readiness for Digital Innovation -- Chapter 11: Evaluating Digitalization Initiatives.
330   $aInnovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well established, it?s less clear how to leverage technology at the market interface. This often has strategic implications, and the goal of this book is help you connect digital innovation to business strategy. By understanding how to leverage digital technologies, you can redefine your market-facing business processes, your products, services and even your business models and stay competitive in today?s hybrid markets. This book provides a coherent and comprehensive approach to not just survive but rather thrive in the 21st Century global marketplace. With global, real-world examples and original frameworks, this is an ideal book for executives and anyone who wants to understand digital strategy. Highly practical but infused with rigorous research, it shows you how your business can use digital technologies to compete in today?s hybrid markets.
410  0$aPalgrave Executive Essentials,$x2731-5622
606   $aTechnological innovations
606   $aStrategic planning
606   $aLeadership
606   $aInnovation and Technology Management
606   $aBusiness Strategy and Leadership
610   $aEconomics
610   $aBusiness & Economics
615  0$aTechnological innovations.
615  0$aStrategic planning.
615  0$aLeadership.
615 14$aInnovation and Technology Management.
615 24$aBusiness Strategy and Leadership.
676   $a658.4063
676   $a658.4063
700   $aBasu$b Amit$01358360
701   $aMuylle$b Steve$01358361
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
912   $a9910725089703321
996   $aCompetitive Digital Innovation$93367539
997   $aUNINA